Brandwave

Cereal bars:Which brands are most popular in search?

In August 2026, Kellogg's was the most searched among cereal bars worldwide, with an estimated 301K branded searches and 38.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kellogg's38.6%
  2. Quaker Oats31.6%
  3. Clif Bar14.1%
  4. Belvita7.8%
  5. Nature Valley7.8%
  6. Carman's0.17%

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Share of SearchLeaderboard

Compare the cereal bars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cereal bars worldwide, by month

Share of Search by month for Kellogg's, Quaker Oats, Clif Bar, Belvita, Nature Valley. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sQuaker OatsClif BarBelvitaNature ValleyCarman's
Oct 202541%27.4%15%8.2%8.2%0.26%
Nov 202545.1%24.7%13.5%7.4%9.1%0.24%
Dec 202541.3%27.7%12.4%8.3%10.1%0.22%
Jan 202640.2%26.9%14.7%8.1%9.9%0.25%
Feb 202642.1%28.1%12.7%8.5%8.5%0.22%
Mar 202640.2%26.9%14.7%8.1%9.9%0.21%
Apr 202641%27.4%15%8.2%8.2%0.18%
May 202641%27.4%15%8.2%8.2%0.14%
Jun 202636.8%30.1%16.5%7.4%9.1%0.15%
Jul 202636.8%30.1%16.5%7.4%9.1%0.19%
Aug 202638.6%31.6%14.1%7.8%7.8%0.17%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kellogg's

    38.6%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  2. 2.Quaker Oats

    31.6%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +1.5 points.

  3. 3.Clif Bar

    14.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Belvita

    7.8%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Nature Valley

    7.8%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  6. 6.Carman's

    0.17%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cereal bars worldwide?

In August 2026, Kellogg's was the most searched among cereal bars worldwide, with an estimated 301K branded searches and 38.6% estimated Share of Search within this set. Quaker Oats is in 2nd place, 7.1 percentage points behind at 31.6% Share of Search.

Global cereal bars, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kellogg's41% → 38.6%45.1%Nov 202536.8%Jul 20261st
Quaker Oats27.4% → 31.6%31.6%Aug 202624.7%Nov 20252nd
Clif Bar15% → 14.1%16.5%Jun 202612.4%Dec 20253rd
Belvita8.2% → 7.8%8.5%Feb 20267.4%Jul 20264th
Nature Valley8.2% → 7.8%10.1%Dec 20257.8%Aug 20265th
Carman's0.26% → 0.17%0.26%Oct 20250.14%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide decreased from 41% to 38.6%.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide increased from 27.4% to 31.6%.
  • Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among cereal bars worldwide decreased from 15% to 14.1%.
  • Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide peaked at 45.1% in November 2025 and was lowest at 36.8% in July 2026.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide peaked at 31.6% in August 2026 and was lowest at 24.7% in November 2025.
  • Across the 11 months ending August 2026, Clif Bar’s estimated Share of Search among cereal bars worldwide peaked at 16.5% in June 2026 and was lowest at 12.4% in December 2025.
  • Across the 11 months ending August 2026, Belvita’s estimated Share of Search among cereal bars worldwide peaked at 8.5% in February 2026 and was lowest at 7.4% in July 2026.
  • Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among cereal bars worldwide peaked at 10.1% in December 2025 and was lowest at 7.8% in August 2026.
  • Across the 11 months ending August 2026, Belvita, Nature Valley and Carman's held steady: their estimated Share of Search among cereal bars worldwide each moved less than 0.5 percentage points.

How did search popularity change for cereal bars worldwide in August 2026?

  1. In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 36.8% to 38.6%.

  2. In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 30.1% to 31.6%.

  3. In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 16.5% to 14.1%.

  4. In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 9.1% to 7.8%.

  5. In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide.

  6. Estimated monthly branded searches for Carman's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

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