Kellogg's vs Quaker Oats:Which is more popular by branded search?
In August 2026, Kellogg's had more branded searches than Quaker Oats among breakfast cereals worldwide. Kellogg's was estimated to have 301K branded searches compared to Quaker Oats’ 246K, and held a 29.9% Share of Search versus Quaker Oats’ 24.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kellogg's or Quaker Oats?
Compare the breakfast cereals people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kellogg's, Quaker Oats. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Weetabix | Quaker Oats | Weet-Bix | Nestle | General Mills |
|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 31% | 20.7% | 9.3% | 5.1% | 2.8% |
| Nov 2025 | 32.4% | 32.4% | 17.8% | 9.7% | 5.3% | 2.4% |
| Dec 2025 | 26.3% | 39.3% | 17.6% | 7.9% | 5.3% | 3.5% |
| Jan 2026 | 19.4% | 53.1% | 13% | 8.7% | 3.2% | 2.6% |
| Feb 2026 | 28.9% | 35.3% | 19.3% | 8.7% | 4.7% | 3.2% |
| Mar 2026 | 30.8% | 30.8% | 20.6% | 9.3% | 5.1% | 3.4% |
| Apr 2026 | 32.1% | 26.2% | 21.4% | 9.7% | 5.3% | 5.3% |
| May 2026 | 33% | 27% | 22% | 9.9% | 4.4% | 3.6% |
| Jun 2026 | 28.9% | 28.9% | 23.6% | 10.6% | 4.8% | 3.2% |
| Jul 2026 | 28.7% | 28.7% | 23.5% | 10.6% | 4.7% | 3.9% |
| Aug 2026 | 29.9% | 29.9% | 24.5% | 9% | 4% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kellogg's and Quaker Oats comparison changed over the last 12 months?
3 findings
- Kellogg's was ahead of Quaker Oats in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereals worldwide moved from 31% to 29.9%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide moved from 20.7% to 24.5%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for breakfast cereals worldwide in August 2026?
2 changes
In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.
In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Kellogg's’ and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kellogg's
1 branded search term
- kelloggs
Quaker Oats
1 branded search term
- quaker oats
Put your own brand in this comparison
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