Brandwave

How popular isQuaker Oats in search?

In August 2026, there were an estimated 246K branded searches for Quaker Oats worldwide which is up 22.4% over the last 11 months. Quaker Oats holds 29.3% estimated Share of Search among cereal bars worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kellogg's43%
  2. Quaker Oats29.3%
  3. Clif Bar13.1%
  4. Belvita7.2%
  5. Nature Valley7.2%
  6. Carman's0.21%
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Which cereal bars compete with Quaker Oats?

Quaker Oats against cereal bars worldwide, by month

Share of Search by month for Kellogg's, Quaker Oats, Clif Bar, Belvita, Nature Valley. The figures are in the table below the chart.

View monthly share of search table
MonthKellogg'sQuaker OatsClif BarBelvitaNature ValleyCarman's
Oct 202545.4%25.3%13.8%7.6%7.6%0.28%
Nov 202549.6%22.6%12.4%6.8%8.3%0.29%
Dec 202545.7%25.5%11.5%7.7%9.4%0.28%
Jan 202644.7%24.8%13.6%7.5%9.1%0.28%
Feb 202646.6%25.9%11.7%7.8%7.8%0.26%
Mar 202644.7%24.8%13.6%7.5%9.1%0.26%
Apr 202645.5%25.3%13.8%7.6%7.6%0.21%
May 202645.5%25.3%13.8%7.6%7.6%0.17%
Jun 202641.2%28%15.3%6.9%8.4%0.19%
Jul 202641.1%28%15.3%6.9%8.4%0.24%
Aug 202643%29.3%13.1%7.2%7.2%0.21%
Sep 2026——————

  1. 1.Kellogg's

    43%

    Held 1st. 362K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  2. 2.Quaker Oats

    29.3%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +1.3 points.

  3. 3.Clif Bar

    13.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.Belvita

    7.2%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Nature Valley

    7.2%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  6. 6.Carman's

    0.21%

    Held 6th. 1.8K estimated branded searches, +5.3% vs prior month. Share 0 points.

Compare search popularity between Quaker Oats and its closest rivals

How has branded search demand for Quaker Oats changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Quaker Oats worldwide rose from 201K to 246K.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide increased from 25.3% to 29.3%.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide peaked at 29.3% in August 2026 and was lowest at 22.6% in November 2025.

How did search popularity change for cereal bars worldwide in August 2026?

  1. In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 41.1% to 43%.

  2. In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 28% to 29.3%.

  3. In August 2026, Clif Bar lost estimated Share of Search among cereal bars worldwide, from 15.3% to 13.1%.

  4. In August 2026, Nature Valley lost estimated Share of Search among cereal bars worldwide, from 8.4% to 7.2%.

  5. In August 2026, Belvita rose from 5th to 4th among cereal bars worldwide.

  6. Estimated monthly branded searches for Carman's worldwide fell 19.8% over 11 measured months, from 2.2K to 1.8K in August 2026.

Where does Quaker Oats compete?

Quaker Oats is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Breakfast cereals3rd of 620.9%Show ranking
Granola bar brands2nd of 626.5%Show ranking
Cereal bars2nd of 629.3%Shown above
Rice cakes1st of 675.4%Show ranking
Oats1st of 680.1%Show ranking

How is Quaker Oats measured?

Brandwave collects information about searches that people make online using Quaker Oats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • quaker oats

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How the Brand Demand Index is measured

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