Kellogg's vs Quaker Oats:Which is searched more?
In August 2026, Kellogg's had more branded searches than Quaker Oats among cereal bars worldwide. Kellogg's was estimated to have 362K branded searches compared to Quaker Oats’ 246K, and held a 43% Share of Search versus Quaker Oats’ 29.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kellogg's or Quaker Oats?
Compare the cereal bars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kellogg's, Quaker Oats. The figures are in the table below the chart.
View monthly share of search table
| Month | Kellogg's | Quaker Oats |
|---|---|---|
| Oct 2025 | 45.4% | 25.3% |
| Nov 2025 | 49.6% | 22.6% |
| Dec 2025 | 45.7% | 25.5% |
| Jan 2026 | 44.7% | 24.8% |
| Feb 2026 | 46.6% | 25.9% |
| Mar 2026 | 44.7% | 24.8% |
| Apr 2026 | 45.5% | 25.3% |
| May 2026 | 45.5% | 25.3% |
| Jun 2026 | 41.2% | 28% |
| Jul 2026 | 41.1% | 28% |
| Aug 2026 | 43% | 29.3% |
| Sep 2026 | — | — |
How has the Kellogg's and Quaker Oats comparison changed over the last 12 months?
3 findings
- Kellogg's was ahead of Quaker Oats in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among cereal bars worldwide moved from 45.4% to 43%, and its estimated monthly branded searches held steady at 362K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among cereal bars worldwide moved from 25.3% to 29.3%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for cereal bars worldwide in August 2026?
2 changes
In August 2026, Kellogg's gained estimated Share of Search among cereal bars worldwide, from 41.1% to 43%.
In August 2026, Quaker Oats gained estimated Share of Search among cereal bars worldwide, from 28% to 29.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Kellogg's’ and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kellogg's
2 branded search terms
- kellogg s
- kelloggs
Quaker Oats
1 branded search term
- quaker oats
Put your own brand in this comparison
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