Brandwave

Rice cakes:Which brands are most popular in search?

In August 2026, Quaker Oats was the most searched among rice cakes worldwide, with an estimated 246K branded searches and 76.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Quaker Oats76.7%
  2. Kallo10.3%
  3. Lundberg8.5%
  4. Snack a Jacks3.1%
  5. Riceland1.4%
  6. Eat Real0.05%

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Share of SearchLeaderboard

Compare the rice cakes people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rice cakes worldwide, by month

Share of Search by month for Quaker Oats, Kallo, Lundberg, Snack a Jacks. The figures are in the table below the chart.

View monthly share of search table
MonthQuaker OatsKalloLundbergSnack a JacksRicelandEat Real
Oct 202576.8%12.6%3.8%4.6%2.1%0.08%
Nov 202574.2%14.9%4.5%4.5%2%0.08%
Dec 202577%12.7%4.6%3.1%2.5%0.1%
Jan 202678.1%10.5%3.8%5.7%1.7%0.1%
Feb 202678.9%10.6%3.9%4.8%1.7%0.08%
Mar 202663.2%28.4%3.1%3.8%1.4%0.07%
Apr 202676.4%12.6%4.6%4.6%1.7%0.1%
May 202677.3%12.7%3.8%4.7%1.4%0.08%
Jun 202678.5%12.9%3.2%3.9%1.4%0.08%
Jul 202679.2%10.7%4.8%3.9%1.4%0.07%
Aug 202676.7%10.3%8.5%3.1%1.4%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Quaker Oats

    76.7%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share -2.5 points.

  2. 2.Kallo

    10.3%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.4 points.

  3. 3.Lundberg

    8.5%

    Held 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +3.7 points.

  4. 4.Snack a Jacks

    3.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Riceland

    1.4%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Eat Real

    0.05%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rice cakes worldwide?

In August 2026, Quaker Oats was the most searched among rice cakes worldwide, with an estimated 246K branded searches and 76.7% estimated Share of Search within this set. Kallo is in 2nd place, 66.4 percentage points behind at 10.3% Share of Search.

Global rice cakes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Quaker Oats76.8% → 76.7%79.2%Jul 202663.2%Mar 20261st
Kallo12.6% → 10.3%28.4%Mar 202610.3%Aug 20262nd
Lundberg3.8% → 8.5%8.5%Aug 20263.1%Mar 20264th → 3rd
Snack a Jacks4.6% → 3.1%5.7%Jan 20263.1%Dec 20253rd → 4th
Riceland2.1% → 1.4%2.5%Dec 20251.4%Aug 20265th
Eat Real0.08% → 0.05%0.1%Jan 20260.05%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kallo’s estimated Share of Search among rice cakes worldwide decreased from 12.6% to 10.3%.
  • Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide increased from 3.8% to 8.5%.
  • Across the 11 months ending August 2026, Snack a Jacks’ estimated Share of Search among rice cakes worldwide decreased from 4.6% to 3.1%.
  • Across the 11 months ending August 2026, Riceland’s estimated Share of Search among rice cakes worldwide decreased from 2.1% to 1.4%.
  • Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among rice cakes worldwide peaked at 79.2% in July 2026 and was lowest at 63.2% in March 2026.
  • Across the 11 months ending August 2026, Kallo’s estimated Share of Search among rice cakes worldwide peaked at 28.4% in March 2026 and was lowest at 10.3% in August 2026.
  • Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide peaked at 8.5% in August 2026 and was lowest at 3.1% in March 2026.
  • Across the 11 months ending August 2026, Snack a Jacks’ estimated Share of Search among rice cakes worldwide peaked at 5.7% in January 2026 and was lowest at 3.1% in December 2025.
  • Across the 11 months ending August 2026, Riceland’s estimated Share of Search among rice cakes worldwide peaked at 2.5% in December 2025 and was lowest at 1.4% in August 2026.
  • Across the 11 months ending August 2026, Lundberg rose from 4th to 3rd among rice cakes worldwide.
  • Across the 11 months ending August 2026, Snack a Jacks fell from 3rd to 4th among rice cakes worldwide.
  • Across the 11 months ending August 2026, Quaker Oats and Eat Real held steady: their estimated Share of Search among rice cakes worldwide each moved less than 0.5 percentage points.

How did search popularity change for rice cakes worldwide in August 2026?

  1. In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.8% to 8.5%.

  2. In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 79.2% to 76.7%.

  3. In August 2026, Snack a Jacks lost estimated Share of Search among rice cakes worldwide, from 3.9% to 3.1%.

  4. Estimated monthly branded searches for Eat Real worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

  5. Estimated monthly branded searches for Riceland worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

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