How popular isSnack a Jacks in search?
In August 2026, there were an estimated 9.9K branded searches for Snack a Jacks worldwide which is down 18.2% over the last 11 months. Snack a Jacks holds 3.1% estimated Share of Search among rice cakes worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Quaker Oats76.7%
- Kallo10.3%
- Lundberg8.5%
Snack a Jacks3.1%
Riceland1.4%Eat Real0.05%
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Which rice cakes compete with Snack a Jacks?
Share of Search by month for Quaker Oats, Kallo, Lundberg, Snack a Jacks. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Kallo | Lundberg | Snack a Jacks | Riceland | Eat Real |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 12.6% | 3.8% | 4.6% | 2.1% | 0.08% |
| Nov 2025 | 74.2% | 14.9% | 4.5% | 4.5% | 2% | 0.08% |
| Dec 2025 | 77% | 12.7% | 4.6% | 3.1% | 2.5% | 0.1% |
| Jan 2026 | 78.1% | 10.5% | 3.8% | 5.7% | 1.7% | 0.1% |
| Feb 2026 | 78.9% | 10.6% | 3.9% | 4.8% | 1.7% | 0.08% |
| Mar 2026 | 63.2% | 28.4% | 3.1% | 3.8% | 1.4% | 0.07% |
| Apr 2026 | 76.4% | 12.6% | 4.6% | 4.6% | 1.7% | 0.1% |
| May 2026 | 77.3% | 12.7% | 3.8% | 4.7% | 1.4% | 0.08% |
| Jun 2026 | 78.5% | 12.9% | 3.2% | 3.9% | 1.4% | 0.08% |
| Jul 2026 | 79.2% | 10.7% | 4.8% | 3.9% | 1.4% | 0.07% |
| Aug 2026 | 76.7% | 10.3% | 8.5% | 3.1% | 1.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.7% | 246K | +22.4% | -2.5 points | |
| 2, held 2nd | 10.3% | 33.1K | +22.1% | -0.4 points | |
| 3, held 3rd | 8.5% | 27.1K | +124% | +3.7 points | |
| 4, held 4th | 3.1% | 9.9K | 0% | -0.8 points | |
| 5, held 5th | 1.4% | 4.4K | +22.2% | 0 points | |
| 6, held 6th | 0.05% | 170 | 0% | 0 points |
76.7%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share -2.5 points.
2.Kallo
10.3%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.4 points.
3.Lundberg
8.5%
Held 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +3.7 points.
3.1%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Riceland1.4%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
6.
Eat Real
0.05%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Snack a Jacks and its closest rivals
How has branded search demand for Snack a Jacks changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Snack a Jacks worldwide fell from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Snack a Jacks’ estimated Share of Search among rice cakes worldwide decreased from 4.6% to 3.1%.
- Across the 11 months ending August 2026, Snack a Jacks’ estimated Share of Search among rice cakes worldwide peaked at 5.7% in January 2026 and was lowest at 3.1% in December 2025.
- Across the 11 months ending August 2026, Snack a Jacks fell from 3rd to 4th among rice cakes worldwide.
How did search popularity change for rice cakes worldwide in August 2026?
5 changes
In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.8% to 8.5%.
In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 79.2% to 76.7%.
In August 2026, Snack a Jacks lost estimated Share of Search among rice cakes worldwide, from 3.9% to 3.1%.
Estimated monthly branded searches for Eat Real worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

Estimated monthly branded searches for Riceland worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How is Snack a Jacks measured?
Brandwave collects information about searches that people make online using Snack a Jacks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- snack a jacks
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