Eat Real vs Snack a Jacks:Which is more popular by branded search?
In August 2026, Snack a Jacks had more branded searches than Eat Real among rice cakes worldwide. Snack a Jacks was estimated to have 9.9K branded searches compared to Eat Real’s 170, and held a 3.1% Share of Search versus Eat Real’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Eat Real or Snack a Jacks?
Compare the rice cakes people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snack a Jacks, Eat Real. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Kallo | Lundberg | Snack a Jacks | Riceland | Eat Real |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 12.6% | 3.8% | 4.6% | 2.1% | 0.08% |
| Nov 2025 | 74.2% | 14.9% | 4.5% | 4.5% | 2% | 0.08% |
| Dec 2025 | 77% | 12.7% | 4.6% | 3.1% | 2.5% | 0.1% |
| Jan 2026 | 78.1% | 10.5% | 3.8% | 5.7% | 1.7% | 0.1% |
| Feb 2026 | 78.9% | 10.6% | 3.9% | 4.8% | 1.7% | 0.08% |
| Mar 2026 | 63.2% | 28.4% | 3.1% | 3.8% | 1.4% | 0.07% |
| Apr 2026 | 76.4% | 12.6% | 4.6% | 4.6% | 1.7% | 0.1% |
| May 2026 | 77.3% | 12.7% | 3.8% | 4.7% | 1.4% | 0.08% |
| Jun 2026 | 78.5% | 12.9% | 3.2% | 3.9% | 1.4% | 0.08% |
| Jul 2026 | 79.2% | 10.7% | 4.8% | 3.9% | 1.4% | 0.07% |
| Aug 2026 | 76.7% | 10.3% | 8.5% | 3.1% | 1.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eat Real and Snack a Jacks comparison changed over the last 12 months?
3 findings
- Snack a Jacks was ahead of Eat Real in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eat Real’s estimated Share of Search among rice cakes worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 11 months ending August 2026, Snack a Jacks’ estimated Share of Search among rice cakes worldwide moved from 4.6% to 3.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for rice cakes worldwide in August 2026?
2 changes
In August 2026, Snack a Jacks lost estimated Share of Search among rice cakes worldwide, from 3.9% to 3.1%.
Estimated monthly branded searches for Eat Real worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eat Real’s and Snack a Jacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eat Real
1 branded search term
- eat real snacks
Snack a Jacks
1 branded search term
- snack a jacks

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.