Kallo vs Quaker Oats:Which is more popular by branded search?
In August 2026, Quaker Oats had more branded searches than Kallo among rice cakes worldwide. Quaker Oats was estimated to have 246K branded searches compared to Kallo’s 33.1K, and held a 76.7% Share of Search versus Kallo’s 10.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kallo or Quaker Oats?
Compare the rice cakes people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quaker Oats, Kallo. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Kallo | Lundberg | Snack a Jacks | Riceland | Eat Real |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 12.6% | 3.8% | 4.6% | 2.1% | 0.08% |
| Nov 2025 | 74.2% | 14.9% | 4.5% | 4.5% | 2% | 0.08% |
| Dec 2025 | 77% | 12.7% | 4.6% | 3.1% | 2.5% | 0.1% |
| Jan 2026 | 78.1% | 10.5% | 3.8% | 5.7% | 1.7% | 0.1% |
| Feb 2026 | 78.9% | 10.6% | 3.9% | 4.8% | 1.7% | 0.08% |
| Mar 2026 | 63.2% | 28.4% | 3.1% | 3.8% | 1.4% | 0.07% |
| Apr 2026 | 76.4% | 12.6% | 4.6% | 4.6% | 1.7% | 0.1% |
| May 2026 | 77.3% | 12.7% | 3.8% | 4.7% | 1.4% | 0.08% |
| Jun 2026 | 78.5% | 12.9% | 3.2% | 3.9% | 1.4% | 0.08% |
| Jul 2026 | 79.2% | 10.7% | 4.8% | 3.9% | 1.4% | 0.07% |
| Aug 2026 | 76.7% | 10.3% | 8.5% | 3.1% | 1.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kallo and Quaker Oats comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Kallo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kallo’s estimated Share of Search among rice cakes worldwide moved from 12.6% to 10.3%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among rice cakes worldwide moved from 76.8% to 76.7%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for rice cakes worldwide in August 2026?
1 change
In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 79.2% to 76.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Kallo’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kallo
1 branded search term
- kallo
Quaker Oats
1 branded search term
- quaker oats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.