How popular isQuaker Oats in search?
In August 2026, there were an estimated 246K branded searches for Quaker Oats worldwide which is up 22.4% over the last 11 months. Quaker Oats holds 76.7% estimated Share of Search among rice cakes worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Quaker Oats76.7%
- Kallo10.3%
- Lundberg8.5%
- Snack a Jacks3.1%
- Riceland1.4%
- Eat Real0.05%
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Which rice cakes compete with Quaker Oats?
Share of Search by month for Quaker Oats, Kallo, Lundberg, Snack a Jacks. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Kallo | Lundberg | Snack a Jacks | Riceland | Eat Real |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 12.6% | 3.8% | 4.6% | 2.1% | 0.08% |
| Nov 2025 | 74.2% | 14.9% | 4.5% | 4.5% | 2% | 0.08% |
| Dec 2025 | 77% | 12.7% | 4.6% | 3.1% | 2.5% | 0.1% |
| Jan 2026 | 78.1% | 10.5% | 3.8% | 5.7% | 1.7% | 0.1% |
| Feb 2026 | 78.9% | 10.6% | 3.9% | 4.8% | 1.7% | 0.08% |
| Mar 2026 | 63.2% | 28.4% | 3.1% | 3.8% | 1.4% | 0.07% |
| Apr 2026 | 76.4% | 12.6% | 4.6% | 4.6% | 1.7% | 0.1% |
| May 2026 | 77.3% | 12.7% | 3.8% | 4.7% | 1.4% | 0.08% |
| Jun 2026 | 78.5% | 12.9% | 3.2% | 3.9% | 1.4% | 0.08% |
| Jul 2026 | 79.2% | 10.7% | 4.8% | 3.9% | 1.4% | 0.07% |
| Aug 2026 | 76.7% | 10.3% | 8.5% | 3.1% | 1.4% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.7% | 246K | +22.4% | -2.5 points | |
| 2, held 2nd | 10.3% | 33.1K | +22.1% | -0.4 points | |
| 3, held 3rd | 8.5% | 27.1K | +124% | +3.7 points | |
| 4, held 4th | 3.1% | 9.9K | 0% | -0.8 points | |
| 5, held 5th | 1.4% | 4.4K | +22.2% | 0 points | |
| 6, held 6th | 0.05% | 170 | 0% | 0 points |
76.7%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share -2.5 points.
2.Kallo
10.3%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.4 points.
3.Lundberg
8.5%
Held 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +3.7 points.
3.1%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.Riceland
1.4%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.
6.Eat Real
0.05%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Quaker Oats and its closest rivals
How has branded search demand for Quaker Oats changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Quaker Oats worldwide rose from 201K to 246K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among rice cakes worldwide peaked at 79.2% in July 2026 and was lowest at 63.2% in March 2026.
How did search popularity change for rice cakes worldwide in August 2026?
5 changes
In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.8% to 8.5%.
In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 79.2% to 76.7%.
In August 2026, Snack a Jacks lost estimated Share of Search among rice cakes worldwide, from 3.9% to 3.1%.
Estimated monthly branded searches for Eat Real worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.
Estimated monthly branded searches for Riceland worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
Where does Quaker Oats compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Breakfast cereals | 3rd of 6 | 24.5% | Show ranking |
| Granola bar brands | 2nd of 6 | 26.5% | Show ranking |
| Cereal bars | 2nd of 6 | 31.6% | Show ranking |
| Rice cakes | 1st of 6 | 76.7% | Shown above |
| Oats | 1st of 6 | 94.4% | Show ranking |
How is Quaker Oats measured?
Brandwave collects information about searches that people make online using Quaker Oats’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- quaker oats
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