Quaker Oats vs RXBAR:Which is searched more?
In September 2026, Quaker Oats had more branded searches than RXBAR among breakfast bars brands worldwide. Quaker Oats had about 246,000 branded searches, while RXBAR had 33,100. Quaker Oats made up 28.2% of all breakfast bars brand searches we track, and RXBAR accounted for 3.8%. These are worldwide searches for English-language branded terms.
Follow Quaker Oats vs RXBAR and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Quaker Oats or RXBAR more popular in search?
Compare the breakfast bars brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Quaker Oats, RXBAR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kellogg's | Quaker Oats | Belvita | Nature Valley | Kind | Nutri-Grain | RXBAR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 25.3% | 7.6% | 7.6% | 7.6% | 3.4% | 2.8% |
| Nov 2025 | 49.2% | 22.4% | 6.7% | 8.2% | 6.7% | 3.7% | 3% |
| Dec 2025 | 44.5% | 24.8% | 7.5% | 9.1% | 7.5% | 3.3% | 3.3% |
| Jan 2026 | 44.2% | 24.6% | 7.4% | 9% | 7.4% | 3.3% | 4% |
| Feb 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| Mar 2026 | 44.2% | 24.6% | 7.4% | 9% | 7.4% | 3.3% | 4% |
| Apr 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| May 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| Jun 2026 | 41% | 27.9% | 6.9% | 8.4% | 8.4% | 3.8% | 3.8% |
| Jul 2026 | 41.6% | 28.3% | 7% | 8.5% | 7% | 3.8% | 3.8% |
| Aug 2026 | 42.6% | 29% | 7.1% | 7.1% | 7.1% | 3.9% | 3.2% |
| Sep 2026 | 41.5% | 28.2% | 8.5% | 8.5% | 5.7% | 3.8% | 3.8% |
How has the Quaker Oats and RXBAR comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of RXBAR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Quaker Oats’ share of searches among breakfast bars brands worldwide moved from 25.3% to 28.2%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, RXBAR’s share of searches among breakfast bars brands worldwide moved from 2.8% to 3.8%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for breakfast bars brands worldwide in September 2026?
2 changes
In September 2026, RXBAR gained share of searches among breakfast bars brands worldwide, from 3.2% to 3.8%.
In September 2026, Quaker Oats lost share of searches among breakfast bars brands worldwide, from 29% to 28.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Quaker Oats’ and RXBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quaker Oats
1 branded search term
- quaker oats
RXBAR
1 branded search term
- rxbar
Other head-to-heads among breakfast bars brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.