Mornflake vs Quaker Oats:Which is more popular by branded search?
In August 2026, Quaker Oats had more branded searches than Mornflake among oats worldwide. Quaker Oats was estimated to have 246K branded searches compared to Mornflake’s 3.6K, and held a 94.4% Share of Search versus Mornflake’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mornflake or Quaker Oats?
Compare the oats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quaker Oats, Mornflake. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Scott's | Bob's Red Mill | Mornflake | Flahavan's | McCann's |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.2% | 2.5% | 0.46% | 2% | 1.7% | 0.15% |
| Nov 2025 | 92.6% | 3% | 0.56% | 2% | 1.6% | 0.18% |
| Dec 2025 | 93.8% | 2.5% | 0.57% | 1.6% | 1.4% | 0.15% |
| Jan 2026 | 92.2% | 3% | 0.6% | 2% | 2% | 0.18% |
| Feb 2026 | 92.2% | 2.5% | 0.73% | 2.5% | 2% | 0.15% |
| Mar 2026 | 92.4% | 2.5% | 0.87% | 2% | 2% | 0.15% |
| Apr 2026 | 93.2% | 2.5% | 0.88% | 1.7% | 1.7% | 0.08% |
| May 2026 | 93.7% | 2.1% | 1.1% | 1.7% | 1.4% | 0.05% |
| Jun 2026 | 93.7% | 2.1% | 1.4% | 1.7% | 1.1% | 0.05% |
| Jul 2026 | 94.1% | 1.7% | 1.4% | 1.7% | 1.1% | 0.07% |
| Aug 2026 | 94.4% | 1.7% | 1.4% | 1.4% | 1.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mornflake and Quaker Oats comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Mornflake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mornflake’s estimated Share of Search among oats worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide moved from 93.2% to 94.4%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for oats worldwide in August 2026?
2 changes
In August 2026, Mornflake fell from 2nd to 4th among oats worldwide.
Estimated monthly branded searches for Quaker Oats worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mornflake’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mornflake
1 branded search term
- mornflake
Quaker Oats
1 branded search term
- quaker oats
Put your own brand in this comparison
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