Quaker Oats vs Scott's:Which is searched more?
In August 2026, Quaker Oats had more branded searches than Scott's among oats worldwide. Quaker Oats was estimated to have 246K branded searches compared to Scott's’ 5.3K, and held an 80.1% Share of Search versus Scott's’ 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Quaker Oats or Scott's?
Compare the oats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quaker Oats, Scott's. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Scott's |
|---|---|---|
| Oct 2025 | 64.9% | 2% |
| Nov 2025 | 68.3% | 2.5% |
| Dec 2025 | 72.2% | 2.3% |
| Jan 2026 | 74.2% | 2.8% |
| Feb 2026 | 71.2% | 2.2% |
| Mar 2026 | 74% | 2.5% |
| Apr 2026 | 74.5% | 2.4% |
| May 2026 | 74.8% | 2% |
| Jun 2026 | 74.6% | 2% |
| Jul 2026 | 74.9% | 1.7% |
| Aug 2026 | 80.1% | 1.7% |
| Sep 2026 | — | — |
How has the Quaker Oats and Scott's comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Scott's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among oats worldwide moved from 64.9% to 80.1%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 11 months ending August 2026, Scott's’ estimated Share of Search among oats worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 6.3K to 5.3K.
How did search popularity change for oats worldwide in August 2026?
2 changes
In August 2026, Quaker Oats gained estimated Share of Search among oats worldwide, from 74.9% to 80.1%.
Estimated monthly branded searches for Scott's worldwide fell 15.9% over 11 measured months, from 6.3K to 5.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Quaker Oats’ and Scott's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quaker Oats
1 branded search term
- quaker oats
Scott's
2 branded search terms
- scott s
- scotts oats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.