Lundberg vs Quaker Oats:Which is searched more?
In August 2026, Quaker Oats had more branded searches than Lundberg among rice cakes worldwide. Quaker Oats was estimated to have 246K branded searches compared to Lundberg’s 27.1K, and held a 75.4% Share of Search versus Lundberg’s 8.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lundberg or Quaker Oats?
Compare the rice cakes people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Quaker Oats, Lundberg. The figures are in the table below the chart.
View monthly share of search table
| Month | Quaker Oats | Lundberg |
|---|---|---|
| Oct 2025 | 75.5% | 3.7% |
| Nov 2025 | 72.7% | 4.4% |
| Dec 2025 | 75.8% | 4.5% |
| Jan 2026 | 76.5% | 3.8% |
| Feb 2026 | 77.3% | 3.8% |
| Mar 2026 | 62.1% | 3.1% |
| Apr 2026 | 74.9% | 4.5% |
| May 2026 | 75.4% | 3.7% |
| Jun 2026 | 76.9% | 3.1% |
| Jul 2026 | 77.8% | 4.7% |
| Aug 2026 | 75.4% | 8.3% |
| Sep 2026 | — | — |
How has the Lundberg and Quaker Oats comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Lundberg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide moved from 3.7% to 8.3%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among rice cakes worldwide moved from 75.5% to 75.4%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for rice cakes worldwide in August 2026?
2 changes
In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.7% to 8.3%.
In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 77.8% to 75.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Lundberg’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lundberg
1 branded search term
- lundberg rice
Quaker Oats
1 branded search term
- quaker oats
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.