Brandwave

How popular isLundberg in search?

In August 2026, there were an estimated 27.1K branded searches for Lundberg worldwide which is up 173.7% over the last 11 months. Lundberg holds 8.5% estimated Share of Search among rice cakes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Quaker Oats76.7%
  2. Kallo10.3%
  3. Lundberg8.5%
  4. Snack a Jacks3.1%
  5. Riceland1.4%
  6. Eat Real0.05%
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Where does Lundberg compete?

Lundberg is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rice cakes3rd of 68.5%Shown below
Rice brands3rd of 618.2%Show ranking

Which rice cakes compete with Lundberg?

Lundberg against rice cakes worldwide, by month

Share of Search by month for Quaker Oats, Kallo, Lundberg, Snack a Jacks. The figures are in the table below the chart.

View monthly share of search table
MonthQuaker OatsKalloLundbergSnack a JacksRicelandEat Real
Oct 202576.8%12.6%3.8%4.6%2.1%0.08%
Nov 202574.2%14.9%4.5%4.5%2%0.08%
Dec 202577%12.7%4.6%3.1%2.5%0.1%
Jan 202678.1%10.5%3.8%5.7%1.7%0.1%
Feb 202678.9%10.6%3.9%4.8%1.7%0.08%
Mar 202663.2%28.4%3.1%3.8%1.4%0.07%
Apr 202676.4%12.6%4.6%4.6%1.7%0.1%
May 202677.3%12.7%3.8%4.7%1.4%0.08%
Jun 202678.5%12.9%3.2%3.9%1.4%0.08%
Jul 202679.2%10.7%4.8%3.9%1.4%0.07%
Aug 202676.7%10.3%8.5%3.1%1.4%0.05%
Sep 2026——————

  1. 1.Quaker Oats

    76.7%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share -2.5 points.

  2. 2.Kallo

    10.3%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.4 points.

  3. 3.Lundberg

    8.5%

    Held 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +3.7 points.

  4. 4.Snack a Jacks

    3.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Riceland

    1.4%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Eat Real

    0.05%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lundberg and its closest rivals

How has branded search demand for Lundberg changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lundberg worldwide rose from 9.9K to 27.1K.
  • Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide increased from 3.8% to 8.5%.
  • Across the 11 months ending August 2026, Lundberg’s estimated Share of Search among rice cakes worldwide peaked at 8.5% in August 2026 and was lowest at 3.1% in March 2026.
  • Across the 11 months ending August 2026, Lundberg rose from 4th to 3rd among rice cakes worldwide.

How did search popularity change for rice cakes worldwide in August 2026?

  1. In August 2026, Lundberg gained estimated Share of Search among rice cakes worldwide, from 4.8% to 8.5%.

  2. In August 2026, Quaker Oats lost estimated Share of Search among rice cakes worldwide, from 79.2% to 76.7%.

  3. In August 2026, Snack a Jacks lost estimated Share of Search among rice cakes worldwide, from 3.9% to 3.1%.

  4. Estimated monthly branded searches for Eat Real worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.

  5. Estimated monthly branded searches for Riceland worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How is Lundberg measured?

Brandwave collects information about searches that people make online using Lundberg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lundberg rice

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How the Brand Demand Index is measured

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