Brandwave

How popular isBarilla in search?

In September 2026, there were an estimated 201K branded searches for Barilla worldwide which held steady over the last 12 months. Barilla holds 45.5% estimated Share of Search among pasta and rice brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. San Remo47%
  2. Barilla45.5%
  3. SunRice7.5%
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Which pasta and rice brands compete with Barilla?

Barilla against pasta and rice brands worldwide, by month

Share of Search by month for San Remo, Barilla, SunRice. The figures are in the table below the chart.

View monthly share of search table
MonthSan RemoBarillaSunRice
Oct 202542.5%49.4%8.1%
Nov 202546.4%44.6%9%
Dec 202551.4%40.5%8.1%
Jan 202651.6%40.3%8.1%
Feb 202666.2%29%4.8%
Mar 202660.9%32.5%6.5%
Apr 202656.2%36.5%7.3%
May 202656.2%36.5%7.3%
Jun 202660%32.1%7.9%
Jul 202656%36.6%7.3%
Aug 202656.2%36.5%7.3%
Sep 202647%45.5%7.5%

  1. 1.San Remo

    47%

    Held 1st. 208K estimated branded searches, -18.3% vs prior month. Share -9.2 points.

  2. 2.Barilla

    45.5%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +9 points.

  3. 3.SunRice

    7.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Barilla and its closest rivals

Every comparison with Barilla

How has branded search demand for Barilla changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Barilla worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Barilla’s estimated Share of Search among pasta and rice brands worldwide decreased from 49.4% to 45.5%.
  • Across the 12 months ending September 2026, Barilla’s estimated Share of Search among pasta and rice brands worldwide peaked at 49.4% in October 2025 and was lowest at 29% in February 2026.
  • Across the 12 months ending September 2026, Barilla fell from 1st to 2nd among pasta and rice brands worldwide.

How did search popularity change for pasta and rice brands worldwide in September 2026?

  1. In September 2026, Barilla gained estimated Share of Search among pasta and rice brands worldwide, from 36.5% to 45.5%.

  2. In September 2026, San Remo lost estimated Share of Search among pasta and rice brands worldwide, from 56.2% to 47%.

Where does Barilla compete?

Barilla is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bolognese sauce brands2nd of 512.2%Show ranking
Pasta sauce brands2nd of 512.9%Show ranking
Pasta brands2nd of 632.3%Show ranking
Tomato sauce brands1st of 642.7%Show ranking
Pasta and rice brands2nd of 345.5%Shown above
Spaghetti sauce brands1st of 555.6%Show ranking
Marinara sauce brands1st of 364.3%Show ranking

How is Barilla measured?

Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • barilla

Do you work for Barilla? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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