Brandwave

Pasta brands:Which brands are most popular in search?

In August 2026, Barilla was the most searched among pasta brands worldwide, with an estimated 165K branded searches and 52% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barilla52%
  2. De Cecco15.6%
  3. Rummo15.6%
  4. Vetta8.5%
  5. Garofalo5.7%
  6. San Remo2.6%

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Share of SearchLeaderboard

Compare the pasta brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pasta brands worldwide, by month

Share of Search by month for Barilla, De Cecco, Rummo, Vetta, Garofalo, San Remo. The figures are in the table below the chart.

View monthly share of search table
MonthBarillaDe CeccoRummoVettaGarofaloSan Remo
Oct 202561.6%10.1%10.1%10.1%5.5%2.5%
Nov 202550.6%15.2%15.2%10.2%6.8%2%
Dec 202552.5%15.8%12.9%10.5%5.8%2.6%
Jan 202650.4%15.1%12.4%12.4%6.8%3%
Feb 202653.8%16.1%10.8%10.8%5.9%2.6%
Mar 202649.9%15%15%12.2%5.5%2.4%
Apr 202647.4%14.2%21.3%9.5%5.2%2.3%
May 202649.4%14.8%18.1%9.9%5.4%2.4%
Jun 202650.4%15.1%15.1%10.1%6.8%2.5%
Jul 202652.2%15.7%15.7%8.6%5.7%2.1%
Aug 202652%15.6%15.6%8.5%5.7%2.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Barilla

    52%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.De Cecco

    15.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Rummo

    15.6%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Vetta

    8.5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Garofalo

    5.7%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.San Remo

    2.6%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among pasta brands worldwide?

In August 2026, Barilla was the most searched among pasta brands worldwide, with an estimated 165K branded searches and 52% estimated Share of Search within this set. De Cecco is in 2nd place, 36.4 percentage points behind at 15.6% Share of Search.

Global pasta brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Barilla61.6% → 52%61.6%Oct 202547.4%Apr 20261st
De Cecco10.1% → 15.6%16.1%Feb 202610.1%Oct 20252nd
Rummo10.1% → 15.6%21.3%Apr 202610.1%Oct 20253rd
Vetta10.1% → 8.5%12.4%Jan 20268.5%Aug 20264th
Garofalo5.5% → 5.7%6.8%Nov 20255.2%Apr 20265th
San Remo2.5% → 2.6%3%Jan 20262%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta brands worldwide decreased from 61.6% to 52%.
  • Across the 11 months ending August 2026, De Cecco’s estimated Share of Search among pasta brands worldwide increased from 10.1% to 15.6%.
  • Across the 11 months ending August 2026, Rummo’s estimated Share of Search among pasta brands worldwide increased from 10.1% to 15.6%.
  • Across the 11 months ending August 2026, Vetta’s estimated Share of Search among pasta brands worldwide decreased from 10.1% to 8.5%.
  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta brands worldwide peaked at 61.6% in October 2025 and was lowest at 47.4% in April 2026.
  • Across the 11 months ending August 2026, De Cecco’s estimated Share of Search among pasta brands worldwide peaked at 16.1% in February 2026 and was lowest at 10.1% in October 2025.
  • Across the 11 months ending August 2026, Rummo’s estimated Share of Search among pasta brands worldwide peaked at 21.3% in April 2026 and was lowest at 10.1% in October 2025.
  • Across the 11 months ending August 2026, Vetta’s estimated Share of Search among pasta brands worldwide peaked at 12.4% in January 2026 and was lowest at 8.5% in August 2026.
  • Across the 11 months ending August 2026, Garofalo’s estimated Share of Search among pasta brands worldwide peaked at 6.8% in November 2025 and was lowest at 5.2% in April 2026.
  • Across the 11 months ending August 2026, Garofalo and San Remo held steady: their estimated Share of Search among pasta brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for pasta brands worldwide in August 2026?

  1. Estimated monthly branded searches for De Cecco worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  2. Estimated monthly branded searches for Rummo worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  3. Estimated monthly branded searches for Vetta worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Barilla worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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