How popular isBarilla in search?
In August 2026, there were an estimated 165K branded searches for Barilla worldwide which is down 17.9% over the last 11 months. Barilla holds 26.5% estimated Share of Search among pasta brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pasta brands compete with Barilla?
Share of Search by month for San Remo, Barilla, De Cecco, Rummo, Vetta, Garofalo. The figures are in the table below the chart.
View monthly share of search table
| Month | San Remo | Barilla | De Cecco | Rummo | Vetta | Garofalo |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.7% | 34.5% | 21.2% | 5.7% | 5.7% | 3.1% |
| Nov 2025 | 30.4% | 29.2% | 21.9% | 8.8% | 5.9% | 3.9% |
| Dec 2025 | 35.6% | 28% | 20.9% | 6.9% | 5.6% | 3.1% |
| Jan 2026 | 35% | 27.4% | 20.5% | 6.7% | 6.7% | 3.7% |
| Feb 2026 | 51.1% | 22.4% | 15% | 4.5% | 4.5% | 2.5% |
| Mar 2026 | 44.7% | 23.8% | 15.9% | 7.2% | 5.9% | 2.6% |
| Apr 2026 | 38.8% | 25.2% | 16.8% | 11.3% | 5.1% | 2.8% |
| May 2026 | 39.7% | 25.7% | 17.2% | 9.4% | 5.2% | 2.8% |
| Jun 2026 | 41.8% | 22.3% | 21.7% | 6.7% | 4.5% | 3% |
| Jul 2026 | 40.6% | 26.5% | 17.7% | 8% | 4.4% | 2.9% |
| Aug 2026 | 40.7% | 26.5% | 17.6% | 7.9% | 4.3% | 2.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.7% | 254K | +0.59% | +0.1 points | |
| 2, held 2nd | 26.5% | 165K | 0% | -0.1 points | |
| 3, held 3rd | 17.6% | 110K | 0% | 0 points | |
| 4, held 4th | 7.9% | 49.5K | 0% | 0 points | |
| 5, held 5th | 4.3% | 27.1K | 0% | 0 points | |
| 6, held 6th | 2.9% | 18.1K | 0% | 0 points |
1.
San Remo40.7%
Held 1st. 254K estimated branded searches, +0.59% vs prior month. Share +0.1 points.
2.
Barilla26.5%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
De Cecco
17.6%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Rummo7.9%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Vetta4.3%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Garofalo
2.9%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Barilla and its closest rivals
Every comparison with Barilla
9 comparisons
How has branded search demand for Barilla changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Barilla worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta brands worldwide decreased from 34.5% to 26.5%.
- Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta brands worldwide peaked at 34.5% in October 2025 and was lowest at 22.3% in June 2026.
- Across the 11 months ending August 2026, Barilla fell from 1st to 2nd among pasta brands worldwide.
How did search popularity change for pasta brands worldwide in August 2026?
5 changes
Vetta’s estimated Share of Search among pasta brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.
Estimated monthly branded searches for Rummo worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for San Remo worldwide rose 46.8% over 11 measured months, from 173K to 254K in August 2026.
Estimated monthly branded searches for Barilla worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Estimated monthly branded searches for De Cecco worldwide fell 11% over 11 measured months, from 124K to 110K in August 2026.
Where does Barilla compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pasta sauce brands | 2nd of 5 | 10.6% | Show ranking |
| Pasta brands | 2nd of 6 | 26.5% | Shown above |
How is Barilla measured?
Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- barilla
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