Brandwave

How popular isBarilla in search?

In August 2026, there were an estimated 165K branded searches for Barilla worldwide which is down 17.9% over the last 11 months. Barilla holds 10.6% estimated Share of Search among pasta sauce brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Leggo's78.7%
  2. Barilla10.6%
  3. Rao's8.7%
  4. Five Brothers1.2%
  5. Dolmio0.78%
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Which pasta sauce brands compete with Barilla?

Barilla against pasta sauce brands worldwide, by month

Share of Search by month for Leggo's, Barilla, Rao's. The figures are in the table below the chart.

View monthly share of search table
MonthLeggo'sBarillaRao'sFive BrothersDolmio
Oct 202580.5%10.8%7.2%0.79%0.65%
Nov 202579%10.7%8.7%0.96%0.64%
Dec 202582%9.1%7.4%0.99%0.54%
Jan 202678.7%10.6%8.7%1.2%0.78%
Feb 202680.4%10.9%7.3%0.8%0.65%
Mar 202683.3%9.2%6.1%0.82%0.55%
Apr 202680.3%10.9%7.2%0.97%0.65%
May 202679.9%10.8%7.2%1.5%0.65%
Jun 202681.7%9%7.4%1.2%0.66%
Jul 202680.1%10.8%7.2%1.2%0.65%
Aug 202678.7%10.6%8.7%1.2%0.78%
Sep 2026—————

  1. 1.Leggo's

    78.7%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Barilla

    10.6%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Rao's

    8.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Five Brothers

    1.2%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dolmio

    0.78%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Barilla and its closest rivals

How has branded search demand for Barilla changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barilla worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Barilla’s estimated Share of Search among pasta sauce brands worldwide peaked at 10.9% in February 2026 and was lowest at 9% in June 2026.

How did search popularity change for pasta sauce brands worldwide in August 2026?

  1. In August 2026, Rao's gained estimated Share of Search among pasta sauce brands worldwide, from 7.2% to 8.7%.

  2. In August 2026, Leggo's lost estimated Share of Search among pasta sauce brands worldwide, from 80.1% to 78.7%.

  3. Estimated monthly branded searches for Five Brothers worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Barilla worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Barilla compete?

Barilla is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pasta sauce brands2nd of 510.6%Shown above
Pasta brands1st of 652%Show ranking

How is Barilla measured?

Brandwave collects information about searches that people make online using Barilla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • barilla

Do you work for Barilla? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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