Barilla vs Newman's Own:Which is searched more?
In September 2026, Barilla had more branded searches than Newman's Own among spaghetti sauce brands worldwide. Barilla was estimated to have 201K branded searches compared to Newman's Own’s 22.2K, and held a 55.6% Share of Search versus Newman's Own’s 6.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barilla or Newman's Own?
Compare the spaghetti sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barilla, Newman's Own. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Del Monte | Hunt's | Newman's Own | Bertolli |
|---|---|---|---|---|---|
| Oct 2025 | 60.3% | 27.1% | 6.7% | 5.4% | 0.48% |
| Nov 2025 | 52.6% | 35% | 7.1% | 4.7% | 0.61% |
| Dec 2025 | 43.7% | 43.7% | 7.2% | 4.8% | 0.62% |
| Jan 2026 | 52.1% | 34.7% | 7% | 5.7% | 0.5% |
| Feb 2026 | 54.7% | 30% | 7.4% | 7.4% | 0.53% |
| Mar 2026 | 52.1% | 34.7% | 7% | 5.7% | 0.5% |
| Apr 2026 | 51.3% | 34.2% | 8.4% | 5.6% | 0.5% |
| May 2026 | 36.1% | 53.8% | 5.9% | 4% | 0.28% |
| Jun 2026 | 50.6% | 33.9% | 8.3% | 6.8% | 0.37% |
| Jul 2026 | 54.8% | 30% | 7.4% | 7.4% | 0.43% |
| Aug 2026 | 50.7% | 33.8% | 8.3% | 6.8% | 0.4% |
| Sep 2026 | 55.6% | 30.4% | 7.5% | 6.1% | 0.36% |
How has the Barilla and Newman's Own comparison changed over the last 12 months?
3 findings
- Barilla was ahead of Newman's Own in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among spaghetti sauce brands worldwide moved from 60.3% to 55.6%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Newman's Own’s estimated Share of Search among spaghetti sauce brands worldwide moved from 5.4% to 6.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for spaghetti sauce brands worldwide in September 2026?
2 changes
In September 2026, Barilla gained estimated Share of Search among spaghetti sauce brands worldwide, from 50.7% to 55.6%.
In September 2026, Newman's Own lost estimated Share of Search among spaghetti sauce brands worldwide, from 6.8% to 6.1%.
Other head-to-heads among spaghetti sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Barilla’s and Newman's Own’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barilla
1 branded search term
- barilla
Newman's Own
1 branded search term
- newmans own
Put your own brand in this comparison
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