Spaghetti sauce brands:Which are searched most?
In September 2026, Barilla was the most searched among spaghetti sauce brands worldwide, with an estimated 201K branded searches and 55.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Barilla55.6%
Del Monte30.4%
Hunt's7.5%
Newman's Own6.1%
Bertolli0.36%
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Share of SearchLeaderboard
Compare the spaghetti sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barilla, Del Monte, Hunt's, Newman's Own. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Del Monte | Hunt's | Newman's Own | Bertolli |
|---|---|---|---|---|---|
| Oct 2025 | 60.3% | 27.1% | 6.7% | 5.4% | 0.48% |
| Nov 2025 | 52.6% | 35% | 7.1% | 4.7% | 0.61% |
| Dec 2025 | 43.7% | 43.7% | 7.2% | 4.8% | 0.62% |
| Jan 2026 | 52.1% | 34.7% | 7% | 5.7% | 0.5% |
| Feb 2026 | 54.7% | 30% | 7.4% | 7.4% | 0.53% |
| Mar 2026 | 52.1% | 34.7% | 7% | 5.7% | 0.5% |
| Apr 2026 | 51.3% | 34.2% | 8.4% | 5.6% | 0.5% |
| May 2026 | 36.1% | 53.8% | 5.9% | 4% | 0.28% |
| Jun 2026 | 50.6% | 33.9% | 8.3% | 6.8% | 0.37% |
| Jul 2026 | 54.8% | 30% | 7.4% | 7.4% | 0.43% |
| Aug 2026 | 50.7% | 33.8% | 8.3% | 6.8% | 0.4% |
| Sep 2026 | 55.6% | 30.4% | 7.5% | 6.1% | 0.36% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 201K | +21.8% | +4.9 points | |
| 2, held 2nd | 30.4% | 110K | 0% | -3.4 points | |
| 3, held 3rd | 7.5% | 27.1K | 0% | -0.8 points | |
| 4, held 4th | 6.1% | 22.2K | 0% | -0.7 points | |
| 5, held 5th | 0.36% | 1.3K | 0% | 0 points |
1.
Barilla55.6%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +4.9 points.
30.4%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.
3.
Hunt's7.5%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Bertolli0.36%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Barilla vs Del Monte: compare search popularity
- Barilla vs Hunt's: compare search popularity
- Barilla vs Newman's Own: compare search popularity
- Del Monte vs Hunt's: compare search popularity
- Del Monte vs Newman's Own: compare search popularity
- Hunt's vs Newman's Own: compare search popularity
- Compare any of these brands
Which brand is most popular in search among spaghetti sauce brands worldwide?
5 brands
In September 2026, Barilla was the most searched among spaghetti sauce brands worldwide, with an estimated 201K branded searches and 55.6% estimated Share of Search within this set. Del Monte is in 2nd place, 25.2 percentage points behind at 30.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Barilla | 60.3% → 55.6% | 60.3%Oct 2025 | 36.1%May 2026 | 1st |
| Del Monte | 27.1% → 30.4% | 53.8%May 2026 | 27.1%Oct 2025 | 2nd |
| Hunt's | 6.7% → 7.5% | 8.4%Apr 2026 | 5.9%May 2026 | 3rd |
| Newman's Own | 5.4% → 6.1% | 7.4%Jul 2026 | 4%May 2026 | 4th |
| Bertolli | 0.48% → 0.36% | 0.62%Dec 2025 | 0.28%May 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among spaghetti sauce brands worldwide decreased from 60.3% to 55.6%.
- Across the 12 months ending September 2026, Del Monte’s estimated Share of Search among spaghetti sauce brands worldwide increased from 27.1% to 30.4%.
- Across the 12 months ending September 2026, Hunt's’ estimated Share of Search among spaghetti sauce brands worldwide increased from 6.7% to 7.5%.
- Across the 12 months ending September 2026, Newman's Own’s estimated Share of Search among spaghetti sauce brands worldwide increased from 5.4% to 6.1%.
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among spaghetti sauce brands worldwide peaked at 60.3% in October 2025 and was lowest at 36.1% in May 2026.
- Across the 12 months ending September 2026, Del Monte’s estimated Share of Search among spaghetti sauce brands worldwide peaked at 53.8% in May 2026 and was lowest at 27.1% in October 2025.
- Across the 12 months ending September 2026, Hunt's’ estimated Share of Search among spaghetti sauce brands worldwide peaked at 8.4% in April 2026 and was lowest at 5.9% in May 2026.
- Across the 12 months ending September 2026, Newman's Own’s estimated Share of Search among spaghetti sauce brands worldwide peaked at 7.4% in July 2026 and was lowest at 4% in May 2026.
- Across the 12 months ending September 2026, Bertolli held steady: its estimated Share of Search among spaghetti sauce brands worldwide moved less than 0.5 percentage points.
How did search popularity change for spaghetti sauce brands worldwide in September 2026?
5 changes
In September 2026, Barilla gained estimated Share of Search among spaghetti sauce brands worldwide, from 50.7% to 55.6%.
In September 2026, Del Monte lost estimated Share of Search among spaghetti sauce brands worldwide, from 33.8% to 30.4%.
In September 2026, Hunt's lost estimated Share of Search among spaghetti sauce brands worldwide, from 8.3% to 7.5%.
In September 2026, Newman's Own lost estimated Share of Search among spaghetti sauce brands worldwide, from 6.8% to 6.1%.
Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
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