How popular isDel Monte in search?
In September 2026, there were an estimated 110K branded searches for Del Monte worldwide which is up 21.5% over the last 12 months. Del Monte holds 30.4% estimated Share of Search among spaghetti sauce brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Barilla55.6%
Del Monte30.4%
Hunt's7.5%
Newman's Own6.1%
Bertolli0.36%
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Which spaghetti sauce brands compete with Del Monte?
Share of Search by month for Barilla, Del Monte, Hunt's, Newman's Own. The figures are in the table below the chart.
View monthly share of search table
| Month | Barilla | Del Monte | Hunt's | Newman's Own | Bertolli |
|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 27.2% | 6.7% | 5.4% | 0.3% |
| Nov 2025 | 52.7% | 35.2% | 7.1% | 4.7% | 0.28% |
| Dec 2025 | 43.8% | 43.8% | 7.2% | 4.8% | 0.32% |
| Jan 2026 | 52.1% | 34.7% | 7% | 5.7% | 0.41% |
| Feb 2026 | 54.9% | 30.1% | 7.4% | 7.4% | 0.29% |
| Mar 2026 | 52.2% | 34.8% | 7% | 5.7% | 0.32% |
| Apr 2026 | 51.4% | 34.3% | 8.4% | 5.6% | 0.27% |
| May 2026 | 36.1% | 53.8% | 5.9% | 4% | 0.19% |
| Jun 2026 | 50.6% | 33.9% | 8.3% | 6.8% | 0.33% |
| Jul 2026 | 54.8% | 30.1% | 7.4% | 7.4% | 0.33% |
| Aug 2026 | 50.7% | 33.8% | 8.3% | 6.8% | 0.4% |
| Sep 2026 | 55.6% | 30.4% | 7.5% | 6.1% | 0.36% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 201K | +21.8% | +4.9 points | |
| 2, held 2nd | 30.4% | 110K | 0% | -3.4 points | |
| 3, held 3rd | 7.5% | 27.1K | 0% | -0.8 points | |
| 4, held 4th | 6.1% | 22.2K | 0% | -0.7 points | |
| 5, held 5th | 0.36% | 1.3K | 0% | 0 points |
1.
Barilla55.6%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +4.9 points.
30.4%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -3.4 points.
3.
Hunt's7.5%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
6.1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Bertolli0.36%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Del Monte and its closest rivals
Every comparison with Del Monte
28 comparisons
- Del Monte vs Natura
- Barilla vs Del Monte
- Del Monte vs French's
- Del Monte vs Heinz
- Del Monte vs Libby's
- Del Monte vs Minute Maid
- Del Monte vs Rao's
- Ciao Bella vs Del Monte
- Del Monte vs Haagen-Dazs
- Del Monte vs Green Giant
- Del Monte vs Ocean Spray
- Del Monte vs Talenti
- Del Monte vs Solero
- Del Monte vs Hunt's
- Del Monte vs Tropicana
- Del Monte vs Newman's Own
- Batchelors vs Del Monte
- Del Monte vs Goya
- Del Monte vs Primal Kitchen
- Cappy vs Del Monte
- Del Monte vs Innocent
- Country Harvest vs Del Monte
- Del Monte vs Masterfoods
- Del Monte vs Dole
- Del Monte vs Sir Kensington's
- Charlie's vs Del Monte
- Bertolli vs Del Monte
- Del Monte vs Princes
How has branded search demand for Del Monte changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Del Monte worldwide rose from 90.5K to 110K.
- Across the 12 months ending September 2026, Del Monte’s estimated Share of Search among spaghetti sauce brands worldwide increased from 27.2% to 30.4%.
- Across the 12 months ending September 2026, Del Monte’s estimated Share of Search among spaghetti sauce brands worldwide peaked at 53.8% in May 2026 and was lowest at 27.2% in October 2025.
How did search popularity change for spaghetti sauce brands worldwide in September 2026?
5 changes
In September 2026, Barilla gained estimated Share of Search among spaghetti sauce brands worldwide, from 50.7% to 55.6%.
In September 2026, Del Monte lost estimated Share of Search among spaghetti sauce brands worldwide, from 33.8% to 30.4%.
In September 2026, Hunt's lost estimated Share of Search among spaghetti sauce brands worldwide, from 8.3% to 7.5%.
In September 2026, Newman's Own lost estimated Share of Search among spaghetti sauce brands worldwide, from 6.8% to 6.1%.
Estimated monthly branded searches for Bertolli worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Where does Del Monte compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Frozen fruit brands | 2nd of 4 | 5.6% | Show ranking |
| Sorbet brands | 3rd of 5 | 8.3% | Show ranking |
| Ketchup brands | 3rd of 6 | 9.6% | Show ranking |
| Canned vegetable brands | 2nd of 5 | 14.6% | Show ranking |
| Canned fruit brands | 2nd of 4 | 16.6% | Show ranking |
| Tomato sauce brands | 3rd of 6 | 23.4% | Show ranking |
| Spaghetti sauce brands | 2nd of 5 | 30.4% | Shown above |
| Juice brands | 2nd of 7 | 32% | Show ranking |
How is Del Monte measured?
Brandwave collects information about searches that people make online using Del Monte’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- delmonte
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Is Del Monte your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.