Brandwave

Ketchup brands:Which brands are most popular in search?

In August 2026, French's was the most searched among ketchup brands worldwide, with an estimated 823K branded searches and 71.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's71.2%
  2. Heinz14.3%
  3. Del Monte9.5%
  4. Hunt's2.3%
  5. Primal Kitchen2.3%
  6. Sir Kensington's0.25%

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Share of SearchLeaderboard

Compare the ketchup brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ketchup brands worldwide, by month

Share of Search by month for French's, Heinz, Del Monte, Hunt's, Primal Kitchen. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzDel MonteHunt'sPrimal KitchenSir Kensington's
Oct 202570.9%17.3%7.8%1.9%1.9%0.21%
Nov 202572.1%14.5%9.6%1.9%1.6%0.21%
Dec 202572.5%11.9%11.9%2%1.6%0.17%
Jan 202671.2%14.3%9.5%1.9%2.9%0.21%
Feb 202675.2%12.3%8.3%2%2%0.17%
Mar 202671.9%14.4%9.6%1.9%1.9%0.21%
Apr 202671.6%14.4%9.6%2.4%1.9%0.21%
May 202664%12.8%19.1%2.1%1.7%0.15%
Jun 202673.2%14.7%8%2%2%0.17%
Jul 202675.2%12.3%8.3%2%2%0.17%
Aug 202671.2%14.3%9.5%2.3%2.3%0.25%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.French's

    71.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.9 points.

  2. 2.Heinz

    14.3%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2 points.

  3. 3.Del Monte

    9.5%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1.3 points.

  4. 4.Hunt's

    2.3%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  5. 5.Primal Kitchen

    2.3%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  6. 6.Sir Kensington's

    0.25%

    Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among ketchup brands worldwide?

In August 2026, French's was the most searched among ketchup brands worldwide, with an estimated 823K branded searches and 71.2% estimated Share of Search within this set. Heinz is in 2nd place, 57 percentage points behind at 14.3% Share of Search.

Global ketchup brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
French's70.9% → 71.2%75.2%Feb 202664%May 20261st
Heinz17.3% → 14.3%17.3%Oct 202511.9%Dec 20252nd
Del Monte7.8% → 9.5%19.1%May 20267.8%Oct 20253rd
Hunt's1.9% → 2.3%2.4%Apr 20261.9%Oct 20254th
Primal Kitchen1.9% → 2.3%2.9%Jan 20261.6%Nov 20255th
Sir Kensington's0.21% → 0.25%0.25%Aug 20260.15%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide decreased from 17.3% to 14.3%.
  • Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide increased from 7.8% to 9.5%.
  • Across the 11 months ending August 2026, French's’ estimated Share of Search among ketchup brands worldwide peaked at 75.2% in February 2026 and was lowest at 64% in May 2026.
  • Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide peaked at 17.3% in October 2025 and was lowest at 11.9% in December 2025.
  • Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide peaked at 19.1% in May 2026 and was lowest at 7.8% in October 2025.
  • Across the 11 months ending August 2026, Primal Kitchen’s estimated Share of Search among ketchup brands worldwide peaked at 2.9% in January 2026 and was lowest at 1.6% in November 2025.
  • Across the 11 months ending August 2026, French's, Hunt's, Primal Kitchen and Sir Kensington's held steady: their estimated Share of Search among ketchup brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for ketchup brands worldwide in August 2026?

  1. In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 12.3% to 14.3%.

  2. In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 8.3% to 9.5%.

  3. In August 2026, French's lost estimated Share of Search among ketchup brands worldwide, from 75.2% to 71.2%.

  4. Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.3% in August 2026.

  5. Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  6. Estimated monthly branded searches for Sir Kensington's worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

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