Heinz vs Primal Kitchen:Which is searched more?
In August 2026, Heinz had more branded searches than Primal Kitchen among ketchup brands worldwide. Heinz was estimated to have 165K branded searches compared to Primal Kitchen’s 27.1K, and held a 13% Share of Search versus Primal Kitchen’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Heinz or Primal Kitchen?
Compare the ketchup brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heinz, Primal Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Primal Kitchen |
|---|---|---|
| Oct 2025 | 16.1% | 1.8% |
| Nov 2025 | 13.2% | 1.4% |
| Dec 2025 | 10.6% | 1.4% |
| Jan 2026 | 13% | 2.6% |
| Feb 2026 | 11.4% | 1.9% |
| Mar 2026 | 13.1% | 1.8% |
| Apr 2026 | 13.1% | 1.8% |
| May 2026 | 10.8% | 1.4% |
| Jun 2026 | 13.6% | 1.8% |
| Jul 2026 | 11.4% | 1.9% |
| Aug 2026 | 13% | 2.1% |
| Sep 2026 | — | — |
How has the Heinz and Primal Kitchen comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Primal Kitchen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide moved from 16.1% to 13%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Primal Kitchen’s estimated Share of Search among ketchup brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for ketchup brands worldwide in August 2026?
2 changes
In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 11.4% to 13%.
Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heinz’s and Primal Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heinz
1 branded search term
- heinz
Primal Kitchen
1 branded search term
- primal kitchen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.