How popular isPrimal Kitchen in search?
In September 2026, there were an estimated 18.1K branded searches for Primal Kitchen worldwide which is down 18.5% over the last 12 months. Primal Kitchen holds 3.8% estimated Share of Search among vegan mayo brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Heinz35%
Best Foods33.5%- Hellmann's27.7%
Primal Kitchen3.8%
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Which vegan mayo brands compete with Primal Kitchen?
Share of Search by month for Heinz, Best Foods, Hellmann's, Primal Kitchen. The figures are in the table below the chart.
View monthly share of search table
| Month | Heinz | Best Foods | Hellmann's | Primal Kitchen |
|---|---|---|---|---|
| Oct 2025 | 39.8% | 25.7% | 30.1% | 4.4% |
| Nov 2025 | 37% | 29.2% | 29.7% | 4.1% |
| Dec 2025 | 30.6% | 30.2% | 35.2% | 4.1% |
| Jan 2026 | 35.4% | 27.7% | 29.7% | 7.1% |
| Feb 2026 | 32.2% | 30.8% | 31.6% | 5.3% |
| Mar 2026 | 34.3% | 26.8% | 34.3% | 4.6% |
| Apr 2026 | 34.6% | 27% | 33.8% | 4.6% |
| May 2026 | 35.2% | 27.6% | 32.4% | 4.7% |
| Jun 2026 | 36.3% | 28.4% | 30.4% | 4.9% |
| Jul 2026 | 30.3% | 29.9% | 34.8% | 5% |
| Aug 2026 | 34% | 32.6% | 27.9% | 5.6% |
| Sep 2026 | 35% | 33.5% | 27.7% | 3.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35% | 165K | 0% | +1 points | |
| 2, held 2nd | 33.5% | 158K | 0% | +1 points | |
| 3, held 3rd | 27.7% | 131K | -3.6% | -0.2 points | |
| 4, held 4th | 3.8% | 18.1K | -33.2% | -1.7 points |
1.
Heinz35%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1 points.
33.5%
Held 2nd. 158K estimated branded searches, 0% vs prior month. Share +1 points.
27.7%
Held 3rd. 131K estimated branded searches, -3.6% vs prior month. Share -0.2 points.
3.8%
Held 4th. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.7 points.
Compare search popularity between Primal Kitchen and its closest rivals
How has branded search demand for Primal Kitchen changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Primal Kitchen worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among vegan mayo brands worldwide decreased from 4.4% to 3.8%.
- Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among vegan mayo brands worldwide peaked at 7.1% in January 2026 and was lowest at 3.8% in September 2026.
How did search popularity change for vegan mayo brands worldwide in September 2026?
4 changes
In September 2026, Heinz gained estimated Share of Search among vegan mayo brands worldwide, from 34% to 35%.
In September 2026, Best Foods gained estimated Share of Search among vegan mayo brands worldwide, from 32.6% to 33.5%.
In September 2026, Primal Kitchen lost estimated Share of Search among vegan mayo brands worldwide, from 5.6% to 3.8%.
Estimated monthly branded searches for Hellmann's worldwide fell 13.9% over 12 measured months, from 152K to 131K in September 2026.
Where does Primal Kitchen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ketchup brands | 5th of 6 | 1.6% | Show ranking |
| Vegan mayo brands | 4th of 4 | 3.8% | Shown above |
| BBQ sauce brands | 4th of 4 | 4.3% | Show ranking |
How is Primal Kitchen measured?
Brandwave collects information about searches that people make online using Primal Kitchen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- primal kitchen
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