Primal Kitchen vs Sir Kensington's:Which is more popular by branded search?
In August 2026, Primal Kitchen had more branded searches than Sir Kensington's among ketchup brands worldwide. Primal Kitchen was estimated to have 27.1K branded searches compared to Sir Kensington's’ 2.9K, and held a 2.1% Share of Search versus Sir Kensington's’ 0.23%. These are worldwide searches for English-language branded terms.
Follow Primal Kitchen vs Sir Kensington's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Primal Kitchen or Sir Kensington's?
Compare the ketchup brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Primal Kitchen, Sir Kensington's. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Del Monte | Heinz | Hunt's | Primal Kitchen | Sir Kensington's |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 14.5% | 16.1% | 1.8% | 1.8% | 0.19% |
| Nov 2025 | 65.8% | 17.6% | 13.2% | 1.8% | 1.4% | 0.19% |
| Dec 2025 | 64.8% | 21.3% | 10.6% | 1.7% | 1.4% | 0.15% |
| Jan 2026 | 65% | 17.4% | 13% | 1.8% | 2.6% | 0.19% |
| Feb 2026 | 69.4% | 15.3% | 11.4% | 1.9% | 1.9% | 0.16% |
| Mar 2026 | 65.6% | 17.5% | 13.1% | 1.8% | 1.8% | 0.19% |
| Apr 2026 | 65.3% | 17.5% | 13.1% | 2.2% | 1.8% | 0.19% |
| May 2026 | 53.7% | 32.1% | 10.8% | 1.8% | 1.4% | 0.13% |
| Jun 2026 | 67.7% | 14.9% | 13.6% | 1.8% | 1.8% | 0.16% |
| Jul 2026 | 69.4% | 15.3% | 11.4% | 1.9% | 1.9% | 0.16% |
| Aug 2026 | 65.1% | 17.4% | 13% | 2.1% | 2.1% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Primal Kitchen and Sir Kensington's comparison changed over the last 12 months?
3 findings
- Primal Kitchen was ahead of Sir Kensington's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Primal Kitchen’s estimated Share of Search among ketchup brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Sir Kensington's’ estimated Share of Search among ketchup brands worldwide moved from 0.19% to 0.23%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for ketchup brands worldwide in August 2026?
2 changes
Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in August 2026.
Estimated monthly branded searches for Sir Kensington's worldwide rose 21.5% over 11 measured months, from 2.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Primal Kitchen’s and Sir Kensington's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Primal Kitchen
1 branded search term
- primal kitchen
Sir Kensington's
3 branded search terms
- sir kensington s
- sir kensington's
- sirkensingtons
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.