Brandwave

How popular isPrimal Kitchen in search?

In September 2026, there were an estimated 18.1K branded searches for Primal Kitchen worldwide which is down 18.5% over the last 12 months. Primal Kitchen holds 4.3% estimated Share of Search among BBQ sauce brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kraft47.3%
  2. Heinz38.8%
  3. Duke's9.6%
  4. Primal Kitchen4.3%
Primal Kitchen website (opens in a new tab)

Follow Primal Kitchen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which BBQ sauce brands compete with Primal Kitchen?

Primal Kitchen against BBQ sauce brands worldwide, by month

Share of Search by month for Kraft, Heinz, Duke's, Primal Kitchen. The figures are in the table below the chart.

View monthly share of search table
MonthKraftHeinzDuke'sPrimal Kitchen
Oct 202538.5%46.8%9.5%5.2%
Nov 202546.3%38%11.5%4.2%
Dec 202549.8%33.4%12.3%4.5%
Jan 202637.7%37.7%17%7.6%
Feb 202645.4%37.2%11.3%6.1%
Mar 202641%41%12.5%5.5%
Apr 202636.3%44.3%13.4%6%
May 202635.2%43.1%15.9%5.8%
Jun 202636.3%44.4%13.4%6%
Jul 202638.2%38.2%17.2%6.3%
Aug 202640.5%40.5%12.2%6.7%
Sep 202647.3%38.8%9.6%4.3%

  1. 1.Kraft

    47.3%

    Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.7 points.

  2. 2.Heinz

    38.8%

    Moved from 1st to 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Duke's

    9.6%

    Held 3rd. 40.9K estimated branded searches, -17.9% vs prior month. Share -2.6 points.

  4. 4.Primal Kitchen

    4.3%

    Held 4th. 18.1K estimated branded searches, -33.2% vs prior month. Share -2.4 points.

Compare search popularity between Primal Kitchen and its closest rivals

Every comparison with Primal Kitchen

How has branded search demand for Primal Kitchen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Primal Kitchen worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among BBQ sauce brands worldwide decreased from 5.2% to 4.3%.
  • Across the 12 months ending September 2026, Primal Kitchen’s estimated Share of Search among BBQ sauce brands worldwide peaked at 7.6% in January 2026 and was lowest at 4.2% in November 2025.

How did search popularity change for BBQ sauce brands worldwide in September 2026?

  1. In September 2026, Kraft overtook Heinz to become the leader among BBQ sauce brands worldwide, with 47.3% estimated Share of Search.

  2. In September 2026, Duke's lost estimated Share of Search among BBQ sauce brands worldwide, from 12.2% to 9.6%.

  3. In September 2026, Primal Kitchen lost estimated Share of Search among BBQ sauce brands worldwide, from 6.7% to 4.3%.

  4. In September 2026, Heinz lost estimated Share of Search among BBQ sauce brands worldwide, from 40.5% to 38.8%.

Where does Primal Kitchen compete?

Primal Kitchen is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ketchup brands5th of 61.6%Show ranking
Vegan mayo brands4th of 43.8%Show ranking
BBQ sauce brands4th of 44.3%Shown above

How is Primal Kitchen measured?

Brandwave collects information about searches that people make online using Primal Kitchen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • primal kitchen

Do you work for Primal Kitchen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Primal Kitchen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free