Brandwave

How popular isDuke's in search?

In September 2026, there were an estimated 40.9K branded searches for Duke's worldwide which held steady over the last 12 months. Duke's holds 9.6% estimated Share of Search among BBQ sauce brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kraft47.3%
  2. Heinz38.8%
  3. Duke's9.6%
  4. Primal Kitchen4.3%
Duke's website (opens in a new tab)

Follow Duke's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which BBQ sauce brands compete with Duke's?

Duke's against BBQ sauce brands worldwide, by month

Share of Search by month for Kraft, Heinz, Duke's, Primal Kitchen. The figures are in the table below the chart.

View monthly share of search table
MonthKraftHeinzDuke'sPrimal Kitchen
Oct 202538.5%46.8%9.5%5.2%
Nov 202546.3%38%11.5%4.2%
Dec 202549.8%33.4%12.3%4.5%
Jan 202637.7%37.7%17%7.6%
Feb 202645.4%37.2%11.3%6.1%
Mar 202641%41%12.5%5.5%
Apr 202636.3%44.3%13.4%6%
May 202635.2%43.1%15.9%5.8%
Jun 202636.3%44.4%13.4%6%
Jul 202638.2%38.2%17.2%6.3%
Aug 202640.5%40.5%12.2%6.7%
Sep 202647.3%38.8%9.6%4.3%

  1. 1.Kraft

    47.3%

    Moved from 2nd to 1st. 201K estimated branded searches, +21.8% vs prior month. Share +6.7 points.

  2. 2.Heinz

    38.8%

    Moved from 1st to 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Duke's

    9.6%

    Held 3rd. 40.9K estimated branded searches, -17.9% vs prior month. Share -2.6 points.

  4. 4.Primal Kitchen

    4.3%

    Held 4th. 18.1K estimated branded searches, -33.2% vs prior month. Share -2.4 points.

Compare search popularity between Duke's and its closest rivals

Every comparison with Duke's

How has branded search demand for Duke's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Duke's worldwide held steady at 40.9K.
  • Across the 12 months ending September 2026, Duke's’ estimated Share of Search among BBQ sauce brands worldwide peaked at 17.2% in July 2026 and was lowest at 9.5% in October 2025.

How did search popularity change for BBQ sauce brands worldwide in September 2026?

  1. In September 2026, Kraft overtook Heinz to become the leader among BBQ sauce brands worldwide, with 47.3% estimated Share of Search.

  2. In September 2026, Duke's lost estimated Share of Search among BBQ sauce brands worldwide, from 12.2% to 9.6%.

  3. In September 2026, Primal Kitchen lost estimated Share of Search among BBQ sauce brands worldwide, from 6.7% to 4.3%.

  4. In September 2026, Heinz lost estimated Share of Search among BBQ sauce brands worldwide, from 40.5% to 38.8%.

Where does Duke's compete?

Duke's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mayonnaise brands6th of 64.4%Show ranking
BBQ sauce brands3rd of 49.6%Shown above
Light mayo brands3rd of 311%Show ranking
Cricket balls1st of 634.5%Show ranking

How is Duke's measured?

Brandwave collects information about searches that people make online using Duke's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • duke s
  • dukes mayonnaise

Do you work for Duke's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Duke's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free