How popular isDuke's in search?
In August 2026, there were an estimated 49.8K branded searches for Duke's worldwide which is up 21.8% over the last 11 months. Duke's holds 41.1% estimated Share of Search among cricket balls worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Duke's41.1%
Gray-Nicolls22.3%Kookaburra22.3%
- SG8.2%
Gunn & Moore5.9%
Readers0.12%
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Which cricket balls compete with Duke's?
Share of Search by month for Duke's, Gray-Nicolls, Kookaburra, SG, Gunn & Moore. The figures are in the table below the chart.
View monthly share of search table
| Month | Duke's | Gray-Nicolls | Kookaburra | SG | Gunn & Moore | Readers |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 28.6% | 23.4% | 7% | 5.6% | 0.06% |
| Nov 2025 | 35.1% | 28.5% | 23.3% | 7% | 6.2% | 0.06% |
| Dec 2025 | 35% | 28.4% | 23.2% | 6.9% | 6.3% | 0.06% |
| Jan 2026 | 44.2% | 24.1% | 19.7% | 7.2% | 4.8% | 0.07% |
| Feb 2026 | 30.9% | 30.6% | 25% | 7.5% | 6% | 0.08% |
| Mar 2026 | 31.2% | 25.1% | 30.7% | 7.5% | 5.5% | 0.09% |
| Apr 2026 | 29.2% | 28.9% | 28.9% | 7.1% | 5.7% | 0.15% |
| May 2026 | 30.9% | 25.2% | 30.7% | 7.5% | 5.5% | 0.16% |
| Jun 2026 | 32.4% | 26.3% | 26.3% | 7.9% | 7% | 0.14% |
| Jul 2026 | 45.9% | 20.4% | 20.4% | 7.5% | 5.4% | 0.36% |
| Aug 2026 | 41.1% | 22.3% | 22.3% | 8.2% | 5.9% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 49.8K | -18.1% | -4.8 points | |
| 2, held 2nd | 22.3% | 27.1K | 0% | +1.9 points | |
| 3, held 3rd | 22.3% | 27.1K | 0% | +1.9 points | |
| 4, held 4th | 8.2% | 9.9K | 0% | +0.7 points | |
| 5, held 5th | 5.9% | 7.2K | 0% | +0.5 points | |
| 6, held 6th | 0.12% | 140 | -70.8% | -0.2 points |
1.
Duke's41.1%
Held 1st. 49.8K estimated branded searches, -18.1% vs prior month. Share -4.8 points.
22.3%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.9 points.
22.3%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.9 points.
4.SG
8.2%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.9%
Held 5th. 7.2K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Readers0.12%
Held 6th. 140 estimated branded searches, -70.8% vs prior month. Share -0.2 points.
Compare search popularity between Duke's and its closest rivals
How has branded search demand for Duke's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Duke's worldwide rose from 40.9K to 49.8K.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide increased from 35.3% to 41.1%.
- Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide peaked at 45.9% in July 2026 and was lowest at 29.2% in April 2026.
How did search popularity change for cricket balls worldwide in August 2026?
6 changes
In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 20.4% to 22.3%.
In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 20.4% to 22.3%.
In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.5% to 8.2%.
In August 2026, Gunn & Moore gained estimated Share of Search among cricket balls worldwide, from 5.4% to 5.9%.
In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 45.9% to 41.1%.
Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
Where does Duke's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mayonnaise brands | 6th of 6 | 5.3% | Show ranking |
| Cricket balls | 1st of 6 | 41.1% | Shown above |
How is Duke's measured?
Brandwave collects information about searches that people make online using Duke's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- duke s
- dukes mayonnaise
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Is Duke's your brand?
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