Brandwave

How popular isSG in search?

In August 2026, there were an estimated 9.9K branded searches for SG worldwide which is up 22.2% over the last 11 months. SG holds 8.2% estimated Share of Search among cricket balls worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Duke's41.1%
  2. Gray-Nicolls22.3%
  3. Kookaburra22.3%
  4. SG8.2%
  5. Gunn & Moore5.9%
  6. Readers0.12%
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Which cricket balls compete with SG?

SG against cricket balls worldwide, by month

Share of Search by month for Duke's, Gray-Nicolls, Kookaburra, SG, Gunn & Moore. The figures are in the table below the chart.

View monthly share of search table
MonthDuke'sGray-NicollsKookaburraSGGunn & MooreReaders
Oct 202535.3%28.6%23.4%7%5.6%0.06%
Nov 202535.1%28.5%23.3%7%6.2%0.06%
Dec 202535%28.4%23.2%6.9%6.3%0.06%
Jan 202644.2%24.1%19.7%7.2%4.8%0.07%
Feb 202630.9%30.6%25%7.5%6%0.08%
Mar 202631.2%25.1%30.7%7.5%5.5%0.09%
Apr 202629.2%28.9%28.9%7.1%5.7%0.15%
May 202630.9%25.2%30.7%7.5%5.5%0.16%
Jun 202632.4%26.3%26.3%7.9%7%0.14%
Jul 202645.9%20.4%20.4%7.5%5.4%0.36%
Aug 202641.1%22.3%22.3%8.2%5.9%0.12%
Sep 2026——————

  1. 1.Duke's

    41.1%

    Held 1st. 49.8K estimated branded searches, -18.1% vs prior month. Share -4.8 points.

  2. 2.Gray-Nicolls

    22.3%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Kookaburra

    22.3%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.SG

    8.2%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Gunn & Moore

    5.9%

    Held 5th. 7.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Readers

    0.12%

    Held 6th. 140 estimated branded searches, -70.8% vs prior month. Share -0.2 points.

Compare search popularity between SG and its closest rivals

Every comparison with SG

How has branded search demand for SG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SG worldwide rose from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide increased from 7% to 8.2%.
  • Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide peaked at 8.2% in August 2026 and was lowest at 6.9% in December 2025.

How did search popularity change for cricket balls worldwide in August 2026?

  1. In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 20.4% to 22.3%.

  2. In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 20.4% to 22.3%.

  3. In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.5% to 8.2%.

  4. In August 2026, Gunn & Moore gained estimated Share of Search among cricket balls worldwide, from 5.4% to 5.9%.

  5. In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 45.9% to 41.1%.

  6. Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.

Where does SG compete?

SG is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket gloves4th of 60.07%Show ranking
Cricket pads4th of 60.07%Show ranking
Cricket balls4th of 68.2%Shown above
Cricket helmets2nd of 621.7%Show ranking

How is SG measured?

Brandwave collects information about searches that people make online using SG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sg cricket

Do you work for SG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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