Brandwave

Cricket helmets:Which brands are most popular in search?

In August 2026, Kookaburra was the most searched among cricket helmets worldwide, with an estimated 27.1K branded searches and 64.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kookaburra64.4%
  2. SG23.5%
  3. Gunn & Moore8.6%
  4. Shrey2.1%
  5. Masuri1.1%
  6. Ayrtek0.21%

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Share of SearchLeaderboard

Compare the cricket helmets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cricket helmets worldwide, by month

Share of Search by month for Kookaburra, SG, Gunn & Moore, Shrey. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraSGGunn & MooreShreyMasuriAyrtek
Oct 202569%20.6%7.4%1.8%0.99%0.18%
Nov 202567.9%20.3%9%1.5%1.2%0.14%
Dec 202568.5%20.5%7.5%1.8%1.5%0.19%
Jan 202665.7%24%7.1%1.7%1.2%0.18%
Feb 202668.7%20.5%7.5%1.8%1.2%0.23%
Mar 202673.3%17.9%6.5%1.3%0.87%0.13%
Apr 202673%17.8%6.5%1.5%1.1%0.13%
May 202673.4%18%6.6%1.2%0.72%0.11%
Jun 202668%20.3%9.1%1.5%0.99%0.15%
Jul 202664.7%23.6%8.6%1.7%1.1%0.17%
Aug 202664.4%23.5%8.6%2.1%1.1%0.21%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kookaburra

    64.4%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.SG

    23.5%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Gunn & Moore

    8.6%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Shrey

    2.1%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Masuri

    1.1%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ayrtek

    0.21%

    Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cricket helmets worldwide?

In August 2026, Kookaburra was the most searched among cricket helmets worldwide, with an estimated 27.1K branded searches and 64.4% estimated Share of Search within this set. SG is in 2nd place, 40.9 percentage points behind at 23.5% Share of Search.

Global cricket helmets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kookaburra69% → 64.4%73.4%May 202664.4%Aug 20261st
SG20.6% → 23.5%24%Jan 202617.8%Apr 20262nd
Gunn & Moore7.4% → 8.6%9.1%Jun 20266.5%Apr 20263rd
Shrey1.8% → 2.1%2.1%Aug 20261.2%May 20264th
Masuri0.99% → 1.1%1.5%Dec 20250.72%May 20265th
Ayrtek0.18% → 0.21%0.23%Feb 20260.11%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket helmets worldwide decreased from 69% to 64.4%.
  • Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket helmets worldwide increased from 20.6% to 23.5%.
  • Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket helmets worldwide increased from 7.4% to 8.6%.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket helmets worldwide peaked at 73.4% in May 2026 and was lowest at 64.4% in August 2026.
  • Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket helmets worldwide peaked at 24% in January 2026 and was lowest at 17.8% in April 2026.
  • Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket helmets worldwide peaked at 9.1% in June 2026 and was lowest at 6.5% in April 2026.
  • Across the 11 months ending August 2026, Shrey, Masuri and Ayrtek held steady: their estimated Share of Search among cricket helmets worldwide each moved less than 0.5 percentage points.

How did search popularity change for cricket helmets worldwide in August 2026?

  1. Shrey’s estimated Share of Search among cricket helmets worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in August 2026.

  2. Kookaburra’s estimated Share of Search among cricket helmets worldwide has lost ground for 3 months in a row, from 73.4% to 64.4% in August 2026.

  3. Estimated monthly branded searches for Ayrtek worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

  4. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Masuri worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  6. Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

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