Brandwave

Gray-Nicolls vs Kookaburra:Which is more popular by branded search?

In August 2026, Gray-Nicolls and Kookaburra were level on Share of Search among cricket shoes worldwide, with an estimated 27.1K branded searches each, at 0.05% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among cricket shoes worldwide in August 2026Which is more popular in search, Gray-Nicolls or Kookaburra?
Gray-Nicolls0.05%27.1K searches
vs
Kookaburra0.05%27.1K searches

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Which is more popular in search, Gray-Nicolls or Kookaburra?

Compare the cricket shoes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gray-Nicolls and Kookaburra among cricket shoes worldwide, by month

Share of Search by month for Gray-Nicolls, Kookaburra. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNew BalanceASICSPumaGray-NicollsKookaburra
Oct 202536.5%29.9%17%16.4%0.07%0.06%
Nov 202542.5%28.3%13.5%15.6%0.07%0.06%
Dec 202541.2%27.5%16.1%15.1%0.08%0.07%
Jan 202638.5%25.8%18.2%17.4%0.09%0.08%
Feb 202639.7%26.6%15.6%17.9%0.1%0.08%
Mar 202639.8%26.5%15.7%17.8%0.08%0.1%
Apr 202635%28.7%16.9%19.3%0.1%0.1%
May 202638.3%20.8%15.2%25.5%0.09%0.11%
Jun 202643.5%23.7%16.7%15.9%0.09%0.09%
Jul 202643.2%23.5%17.3%15.9%0.06%0.06%
Aug 202638.5%25.7%18.5%17.2%0.05%0.05%
Sep 2026——————

How has the Gray-Nicolls and Kookaburra comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Kookaburra took it in March 2026.
  • Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket shoes worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket shoes worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for cricket shoes worldwide in August 2026?

  1. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gray-Nicolls’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gray-Nicolls

1 branded search term

  • gray nicolls

Kookaburra

1 branded search term

  • kookaburra bat

How the Brand Demand Index is measured

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