Brandwave

How popular isGray-Nicolls in search?

In August 2026, there were an estimated 27.1K branded searches for Gray-Nicolls worldwide which is down 18.1% over the last 11 months. Gray-Nicolls holds 0.2% estimated Share of Search among cricket bat brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Balance99.6%
  2. Gray-Nicolls0.2%
  3. Kookaburra0.2%
  4. Gunn & Moore0.03%
  5. SS Cricket0.02%
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Which cricket bat brands compete with Gray-Nicolls?

Gray-Nicolls against cricket bat brands worldwide, by month

Share of Search by month for New Balance, Gray-Nicolls. The figures are in the table below the chart.

View monthly share of search table
MonthNew BalanceGray-NicollsKookaburraGunn & MooreSS Cricket
Oct 202599.5%0.24%0.2%0.02%0.02%
Nov 202599.5%0.24%0.2%0.03%0.01%
Dec 202599.4%0.3%0.24%0.03%0.03%
Jan 202699.3%0.36%0.3%0.03%0.03%
Feb 202699.3%0.36%0.3%0.03%0.03%
Mar 202699.3%0.3%0.36%0.03%0.03%
Apr 202699.2%0.36%0.36%0.03%0.03%
May 202698.9%0.44%0.54%0.05%0.03%
Jun 202699.2%0.36%0.36%0.05%0.03%
Jul 202699.5%0.24%0.24%0.03%0.02%
Aug 202699.6%0.2%0.2%0.03%0.02%
Sep 2026—————

  1. 1.New Balance

    99.6%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  2. 2.Gray-Nicolls

    0.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kookaburra

    0.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gunn & Moore

    0.03%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SS Cricket

    0.02%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gray-Nicolls and its closest rivals

How has branded search demand for Gray-Nicolls changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gray-Nicolls worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket bat brands worldwide held steady, from 0.24% to 0.2%.

How did search popularity change for cricket bat brands worldwide in August 2026?

  1. New Balance’s estimated Share of Search among cricket bat brands worldwide has gained ground for 3 months in a row, from 98.9% to 99.6% in August 2026.

  2. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  3. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Gray-Nicolls compete?

Gray-Nicolls is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket shoes5th of 60.05%Show ranking
Cricket gloves2nd of 60.2%Show ranking
Cricket pads2nd of 60.2%Show ranking
Cricket bat brands2nd of 50.2%Shown above
Cricket balls2nd of 623.1%Show ranking

How is Gray-Nicolls measured?

Brandwave collects information about searches that people make online using Gray-Nicolls’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gray nicolls

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How the Brand Demand Index is measured

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