Brandwave

How popular isKookaburra in search?

In August 2026, there were an estimated 27.1K branded searches for Kookaburra worldwide which held steady over the last 11 months. Kookaburra holds 0.2% estimated Share of Search among cricket bat brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Balance99.6%
  2. Gray-Nicolls0.2%
  3. Kookaburra0.2%
  4. Gunn & Moore0.03%
  5. SS Cricket0.02%
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Which cricket bat brands compete with Kookaburra?

Kookaburra against cricket bat brands worldwide, by month

Share of Search by month for New Balance, Kookaburra. The figures are in the table below the chart.

View monthly share of search table
MonthNew BalanceGray-NicollsKookaburraGunn & MooreSS Cricket
Oct 202599.5%0.24%0.2%0.02%0.02%
Nov 202599.5%0.24%0.2%0.03%0.01%
Dec 202599.4%0.3%0.24%0.03%0.03%
Jan 202699.3%0.36%0.3%0.03%0.03%
Feb 202699.3%0.36%0.3%0.03%0.03%
Mar 202699.3%0.3%0.36%0.03%0.03%
Apr 202699.2%0.36%0.36%0.03%0.03%
May 202698.9%0.44%0.54%0.05%0.03%
Jun 202699.2%0.36%0.36%0.05%0.03%
Jul 202699.5%0.24%0.24%0.03%0.02%
Aug 202699.6%0.2%0.2%0.03%0.02%
Sep 2026—————

  1. 1.New Balance

    99.6%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  2. 2.Gray-Nicolls

    0.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kookaburra

    0.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gunn & Moore

    0.03%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SS Cricket

    0.02%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kookaburra and its closest rivals

How has branded search demand for Kookaburra changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kookaburra worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket bat brands worldwide held steady at 0.2%.

How did search popularity change for cricket bat brands worldwide in August 2026?

  1. New Balance’s estimated Share of Search among cricket bat brands worldwide has gained ground for 3 months in a row, from 98.9% to 99.6% in August 2026.

  2. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  3. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Kookaburra compete?

Kookaburra is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket shoes6th of 60.05%Show ranking
Cricket gloves3rd of 60.2%Show ranking
Cricket pads3rd of 60.2%Show ranking
Cricket bat brands3rd of 50.2%Shown above
Cricket balls3rd of 623.1%Show ranking
Cricket helmets1st of 664.4%Show ranking

How is Kookaburra measured?

Brandwave collects information about searches that people make online using Kookaburra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kookaburra bat

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How the Brand Demand Index is measured

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