Kookaburra vs Readers:Which is more popular by branded search?
In August 2026, Kookaburra had more branded searches than Readers among cricket balls worldwide. Kookaburra was estimated to have 27.1K branded searches compared to Readers’ 140, and held a 22.3% Share of Search versus Readers’ 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kookaburra or Readers?
Compare the cricket balls shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kookaburra, Readers. The figures are in the table below the chart.
View monthly share of search table
| Month | Duke's | Gray-Nicolls | Kookaburra | SG | Gunn & Moore | Readers |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 28.6% | 23.4% | 7% | 5.6% | 0.06% |
| Nov 2025 | 35.1% | 28.5% | 23.3% | 7% | 6.2% | 0.06% |
| Dec 2025 | 35% | 28.4% | 23.2% | 6.9% | 6.3% | 0.06% |
| Jan 2026 | 44.2% | 24.1% | 19.7% | 7.2% | 4.8% | 0.07% |
| Feb 2026 | 30.9% | 30.6% | 25% | 7.5% | 6% | 0.08% |
| Mar 2026 | 31.2% | 25.1% | 30.7% | 7.5% | 5.5% | 0.09% |
| Apr 2026 | 29.2% | 28.9% | 28.9% | 7.1% | 5.7% | 0.15% |
| May 2026 | 30.9% | 25.2% | 30.7% | 7.5% | 5.5% | 0.16% |
| Jun 2026 | 32.4% | 26.3% | 26.3% | 7.9% | 7% | 0.14% |
| Jul 2026 | 45.9% | 20.4% | 20.4% | 7.5% | 5.4% | 0.36% |
| Aug 2026 | 41.1% | 22.3% | 22.3% | 8.2% | 5.9% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kookaburra and Readers comparison changed over the last 12 months?
3 findings
- Kookaburra was ahead of Readers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket balls worldwide moved from 23.4% to 22.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Readers’ estimated Share of Search among cricket balls worldwide moved from 0.06% to 0.12%, and its estimated monthly branded searches moved from 70 to 140.
How did search popularity change for cricket balls worldwide in August 2026?
2 changes
In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 20.4% to 22.3%.
Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kookaburra’s and Readers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kookaburra
1 branded search term
- kookaburra bat
Readers
1 branded search term
- readers cricket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.