Brandwave

How popular isKookaburra in search?

In August 2026, there were an estimated 27.1K branded searches for Kookaburra worldwide which held steady over the last 11 months. Kookaburra holds 23.1% estimated Share of Search among cricket balls worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Duke's42.2%
  2. Gray-Nicolls23.1%
  3. Kookaburra23.1%
  4. SG8.4%
  5. Gunn & Moore3.1%
  6. Readers0.12%
Kookaburra website (opens in a new tab)

Follow Kookaburra and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cricket balls compete with Kookaburra?

Kookaburra against cricket balls worldwide, by month

Share of Search by month for Duke's, Gray-Nicolls, Kookaburra, SG, Gunn & Moore. The figures are in the table below the chart.

View monthly share of search table
MonthDuke'sGray-NicollsKookaburraSGGunn & MooreReaders
Oct 202536.2%29.6%24.2%7.2%2.6%0.06%
Nov 202536%29.5%24.1%7.2%3.2%0.07%
Dec 202536.2%29.6%24.2%7.2%2.6%0.07%
Jan 202645.3%24.8%20.3%7.4%2.2%0.07%
Feb 202631.7%31.7%25.9%7.8%2.8%0.09%
Mar 202631.7%25.9%31.7%7.7%2.8%0.09%
Apr 202630%30%30%7.3%2.7%0.16%
May 202631.7%25.9%31.7%7.7%2.8%0.17%
Jun 202633.4%27.3%27.3%8.2%3.6%0.14%
Jul 202647%21.1%21.1%7.7%2.8%0.37%
Aug 202642.2%23.1%23.1%8.4%3.1%0.12%
Sep 2026——————

  1. 1.Duke's

    42.2%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.8 points.

  2. 2.Gray-Nicolls

    23.1%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Kookaburra

    23.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.SG

    8.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Gunn & Moore

    3.1%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Readers

    0.12%

    Held 6th. 140 estimated branded searches, -70.8% vs prior month. Share -0.3 points.

Compare search popularity between Kookaburra and its closest rivals

How has branded search demand for Kookaburra changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kookaburra worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket balls worldwide decreased from 24.2% to 23.1%.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket balls worldwide peaked at 31.7% in March 2026 and was lowest at 20.3% in January 2026.

How did search popularity change for cricket balls worldwide in August 2026?

  1. In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.

  2. In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.

  3. In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.7% to 8.4%.

  4. In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%.

  5. Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.

  6. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

Where does Kookaburra compete?

Kookaburra is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket shoes6th of 60.05%Show ranking
Cricket gloves3rd of 60.2%Show ranking
Cricket pads3rd of 60.2%Show ranking
Cricket bat brands3rd of 50.2%Show ranking
Cricket balls3rd of 623.1%Shown above
Cricket helmets1st of 664.4%Show ranking

How is Kookaburra measured?

Brandwave collects information about searches that people make online using Kookaburra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kookaburra bat

Do you work for Kookaburra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kookaburra your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free