Kookaburra vs Shrey:Which is more popular by branded search?
In August 2026, Kookaburra had more branded searches than Shrey among cricket helmets worldwide. Kookaburra was estimated to have 27.1K branded searches compared to Shrey’s 880, and held a 64.4% Share of Search versus Shrey’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kookaburra or Shrey?
Compare the cricket helmets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kookaburra, Shrey. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | SG | Gunn & Moore | Shrey | Masuri | Ayrtek |
|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 20.6% | 7.4% | 1.8% | 0.99% | 0.18% |
| Nov 2025 | 67.9% | 20.3% | 9% | 1.5% | 1.2% | 0.14% |
| Dec 2025 | 68.5% | 20.5% | 7.5% | 1.8% | 1.5% | 0.19% |
| Jan 2026 | 65.7% | 24% | 7.1% | 1.7% | 1.2% | 0.18% |
| Feb 2026 | 68.7% | 20.5% | 7.5% | 1.8% | 1.2% | 0.23% |
| Mar 2026 | 73.3% | 17.9% | 6.5% | 1.3% | 0.87% | 0.13% |
| Apr 2026 | 73% | 17.8% | 6.5% | 1.5% | 1.1% | 0.13% |
| May 2026 | 73.4% | 18% | 6.6% | 1.2% | 0.72% | 0.11% |
| Jun 2026 | 68% | 20.3% | 9.1% | 1.5% | 0.99% | 0.15% |
| Jul 2026 | 64.7% | 23.6% | 8.6% | 1.7% | 1.1% | 0.17% |
| Aug 2026 | 64.4% | 23.5% | 8.6% | 2.1% | 1.1% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kookaburra and Shrey comparison changed over the last 12 months?
3 findings
- Kookaburra was ahead of Shrey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket helmets worldwide moved from 69% to 64.4%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Shrey’s estimated Share of Search among cricket helmets worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for cricket helmets worldwide in August 2026?
2 changes
Shrey’s estimated Share of Search among cricket helmets worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in August 2026.
Kookaburra’s estimated Share of Search among cricket helmets worldwide has lost ground for 3 months in a row, from 73.4% to 64.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kookaburra’s and Shrey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kookaburra
1 branded search term
- kookaburra bat
Shrey
1 branded search term
- shrey cricket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.