Brandwave

How popular isKookaburra in search?

In August 2026, there were an estimated 27.1K branded searches for Kookaburra worldwide which held steady over the last 11 months. Kookaburra holds 59.4% estimated Share of Search among cricket helmets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kookaburra59.4%
  2. SG21.7%
  3. Gunn & Moore15.8%
  4. Shrey1.9%
  5. Masuri1.1%
  6. Ayrtek0.2%
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Which cricket helmets compete with Kookaburra?

Kookaburra against cricket helmets worldwide, by month

Share of Search by month for Kookaburra, SG, Gunn & Moore. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraSGGunn & MooreShreyMasuriAyrtek
Oct 202563.2%18.9%15.2%1.7%0.91%0.16%
Nov 202562.2%18.6%16.5%1.4%1.1%0.13%
Dec 202561.7%18.4%16.8%1.6%1.3%0.17%
Jan 202660.4%22.1%14.6%1.6%1.1%0.16%
Feb 202663%18.8%15.2%1.7%1.1%0.21%
Mar 202668.8%16.8%12.2%1.2%0.82%0.13%
Apr 202667.6%16.5%13.4%1.4%0.98%0.12%
May 202668.9%16.9%12.3%1.1%0.67%0.1%
Jun 202662.3%18.6%16.6%1.4%0.91%0.14%
Jul 202659.6%21.8%15.8%1.6%1.1%0.15%
Aug 202659.4%21.7%15.8%1.9%1.1%0.2%
Sep 2026——————

  1. 1.Kookaburra

    59.4%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.SG

    21.7%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Gunn & Moore

    15.8%

    Held 3rd. 7.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Shrey

    1.9%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Masuri

    1.1%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ayrtek

    0.2%

    Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between Kookaburra and its closest rivals

Every comparison with Kookaburra

How has branded search demand for Kookaburra changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kookaburra worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket helmets worldwide decreased from 63.2% to 59.4%.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket helmets worldwide peaked at 68.9% in May 2026 and was lowest at 59.4% in August 2026.

How did search popularity change for cricket helmets worldwide in August 2026?

  1. Shrey’s estimated Share of Search among cricket helmets worldwide has gained ground for 3 months in a row, from 1.1% to 1.9% in August 2026.

  2. Kookaburra’s estimated Share of Search among cricket helmets worldwide has lost ground for 3 months in a row, from 68.9% to 59.4% in August 2026.

  3. Estimated monthly branded searches for Ayrtek worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

  4. Estimated monthly branded searches for Masuri worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  5. Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  6. Estimated monthly branded searches for Gunn & Moore worldwide rose 10.8% over 11 measured months, from 6.5K to 7.2K in August 2026.

Where does Kookaburra compete?

Kookaburra is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket shoes6th of 60.05%Show ranking
Cricket gloves3rd of 60.2%Show ranking
Cricket pads3rd of 60.2%Show ranking
Cricket bat brands3rd of 50.2%Show ranking
Cricket balls3rd of 622.3%Show ranking
Cricket helmets1st of 659.4%Shown above

How is Kookaburra measured?

Brandwave collects information about searches that people make online using Kookaburra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kookaburra bat

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How the Brand Demand Index is measured

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