Gunn & Moore vs Kookaburra:Which is more popular by branded search?
In August 2026, Kookaburra had more branded searches than Gunn & Moore among cricket helmets worldwide. Kookaburra was estimated to have 27.1K branded searches compared to Gunn & Moore’s 7.2K, and held a 59.4% Share of Search versus Gunn & Moore’s 15.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gunn & Moore or Kookaburra?
Compare the cricket helmets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kookaburra, Gunn & Moore. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | SG | Gunn & Moore | Shrey | Masuri | Ayrtek |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 18.9% | 15.2% | 1.7% | 0.91% | 0.16% |
| Nov 2025 | 62.2% | 18.6% | 16.5% | 1.4% | 1.1% | 0.13% |
| Dec 2025 | 61.7% | 18.4% | 16.8% | 1.6% | 1.3% | 0.17% |
| Jan 2026 | 60.4% | 22.1% | 14.6% | 1.6% | 1.1% | 0.16% |
| Feb 2026 | 63% | 18.8% | 15.2% | 1.7% | 1.1% | 0.21% |
| Mar 2026 | 68.8% | 16.8% | 12.2% | 1.2% | 0.82% | 0.13% |
| Apr 2026 | 67.6% | 16.5% | 13.4% | 1.4% | 0.98% | 0.12% |
| May 2026 | 68.9% | 16.9% | 12.3% | 1.1% | 0.67% | 0.1% |
| Jun 2026 | 62.3% | 18.6% | 16.6% | 1.4% | 0.91% | 0.14% |
| Jul 2026 | 59.6% | 21.8% | 15.8% | 1.6% | 1.1% | 0.15% |
| Aug 2026 | 59.4% | 21.7% | 15.8% | 1.9% | 1.1% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gunn & Moore and Kookaburra comparison changed over the last 12 months?
3 findings
- Kookaburra was ahead of Gunn & Moore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket helmets worldwide moved from 15.2% to 15.8%, and its estimated monthly branded searches moved from 6.5K to 7.2K.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket helmets worldwide moved from 63.2% to 59.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for cricket helmets worldwide in August 2026?
2 changes
Kookaburra’s estimated Share of Search among cricket helmets worldwide has lost ground for 3 months in a row, from 68.9% to 59.4% in August 2026.
Estimated monthly branded searches for Gunn & Moore worldwide rose 10.8% over 11 measured months, from 6.5K to 7.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gunn & Moore’s and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gunn & Moore
2 branded search terms
- gm cricket
- gunn moore
Kookaburra
1 branded search term
- kookaburra bat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.