Ayrtek vs Kookaburra:Which is searched more?

Name: Ayrtek vs Kookaburra: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kookaburra had more branded searches than Ayrtek among cricket helmets worldwide. Kookaburra was estimated to have 27.1K branded searches compared to Ayrtek’s 90, and held a 59.4% Share of Search versus Ayrtek’s 0.2%. These are worldwide searches for English-language branded terms.

Share of Search among cricket helmets worldwide in August 2026Which is more popular in search, Ayrtek or Kookaburra?

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Which is more popular in search, Ayrtek or Kookaburra?

Compare the cricket helmets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ayrtek and Kookaburra among cricket helmets worldwide, by month

Month	Kookaburra	Ayrtek
Oct 2025	63.2%	0.16%
Nov 2025	62.2%	0.13%
Dec 2025	61.7%	0.17%
Jan 2026	60.4%	0.16%
Feb 2026	63%	0.21%
Mar 2026	68.8%	0.13%
Apr 2026	67.6%	0.12%
May 2026	68.9%	0.1%
Jun 2026	62.3%	0.14%
Jul 2026	59.6%	0.15%
Aug 2026	59.4%	0.2%
Sep 2026	—	—

How has the Ayrtek and Kookaburra comparison changed over the last 12 months?

3 findings

Kookaburra was ahead of Ayrtek in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Ayrtek’s estimated Share of Search among cricket helmets worldwide moved from 0.16% to 0.2%, and its estimated monthly branded searches moved from 70 to 90.
Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket helmets worldwide moved from 63.2% to 59.4%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for cricket helmets worldwide in August 2026?

2 changes

Kookaburra’s estimated Share of Search among cricket helmets worldwide has lost ground for 3 months in a row, from 68.9% to 59.4% in August 2026.
Estimated monthly branded searches for Ayrtek worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ayrtek’s and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.