Brandwave

How popular isSG in search?

In August 2026, there were an estimated 9.9K branded searches for SG worldwide which is up 22.2% over the last 11 months. SG holds 23.5% estimated Share of Search among cricket helmets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kookaburra64.4%
  2. SG23.5%
  3. Gunn & Moore8.6%
  4. Shrey2.1%
  5. Masuri1.1%
  6. Ayrtek0.21%
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Which cricket helmets compete with SG?

SG against cricket helmets worldwide, by month

Share of Search by month for Kookaburra, SG, Gunn & Moore, Shrey. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraSGGunn & MooreShreyMasuriAyrtek
Oct 202569%20.6%7.4%1.8%0.99%0.18%
Nov 202567.9%20.3%9%1.5%1.2%0.14%
Dec 202568.5%20.5%7.5%1.8%1.5%0.19%
Jan 202665.7%24%7.1%1.7%1.2%0.18%
Feb 202668.7%20.5%7.5%1.8%1.2%0.23%
Mar 202673.3%17.9%6.5%1.3%0.87%0.13%
Apr 202673%17.8%6.5%1.5%1.1%0.13%
May 202673.4%18%6.6%1.2%0.72%0.11%
Jun 202668%20.3%9.1%1.5%0.99%0.15%
Jul 202664.7%23.6%8.6%1.7%1.1%0.17%
Aug 202664.4%23.5%8.6%2.1%1.1%0.21%
Sep 2026——————

  1. 1.Kookaburra

    64.4%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.SG

    23.5%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Gunn & Moore

    8.6%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Shrey

    2.1%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Masuri

    1.1%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ayrtek

    0.21%

    Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between SG and its closest rivals

How has branded search demand for SG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SG worldwide rose from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket helmets worldwide increased from 20.6% to 23.5%.
  • Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket helmets worldwide peaked at 24% in January 2026 and was lowest at 17.8% in April 2026.

How did search popularity change for cricket helmets worldwide in August 2026?

  1. Shrey’s estimated Share of Search among cricket helmets worldwide has gained ground for 3 months in a row, from 1.2% to 2.1% in August 2026.

  2. Kookaburra’s estimated Share of Search among cricket helmets worldwide has lost ground for 3 months in a row, from 73.4% to 64.4% in August 2026.

  3. Estimated monthly branded searches for Ayrtek worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

  4. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Masuri worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  6. Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

Where does SG compete?

SG is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket gloves4th of 60.07%Show ranking
Cricket pads4th of 60.07%Show ranking
Cricket balls4th of 68.4%Show ranking
Cricket helmets2nd of 623.5%Shown above

How is SG measured?

Brandwave collects information about searches that people make online using SG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sg cricket

Do you work for SG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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