Readers vs SG:Which is searched more?
In August 2026, SG had more branded searches than Readers among cricket balls worldwide. SG was estimated to have 9.9K branded searches compared to Readers’ 140, and held an 8.2% Share of Search versus Readers’ 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Readers or SG?
Compare the cricket balls shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SG, Readers. The figures are in the table below the chart.
View monthly share of search table
| Month | SG | Readers |
|---|---|---|
| Oct 2025 | 7% | 0.06% |
| Nov 2025 | 7% | 0.06% |
| Dec 2025 | 6.9% | 0.06% |
| Jan 2026 | 7.2% | 0.07% |
| Feb 2026 | 7.5% | 0.08% |
| Mar 2026 | 7.5% | 0.09% |
| Apr 2026 | 7.1% | 0.15% |
| May 2026 | 7.5% | 0.16% |
| Jun 2026 | 7.9% | 0.14% |
| Jul 2026 | 7.5% | 0.36% |
| Aug 2026 | 8.2% | 0.12% |
| Sep 2026 | — | — |
How has the Readers and SG comparison changed over the last 12 months?
3 findings
- SG was ahead of Readers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Readers’ estimated Share of Search among cricket balls worldwide moved from 0.06% to 0.12%, and its estimated monthly branded searches moved from 70 to 140.
- Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide moved from 7% to 8.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for cricket balls worldwide in August 2026?
2 changes
In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.5% to 8.2%.
Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Readers’ and SG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.