Brandwave

Cricket balls:Which brands are most popular in search?

In August 2026, Duke's was the most searched among cricket balls worldwide, with an estimated 49.5K branded searches and 42.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Duke's42.2%
  2. Gray-Nicolls23.1%
  3. Kookaburra23.1%
  4. SG8.4%
  5. Gunn & Moore3.1%
  6. Readers0.12%

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Share of SearchLeaderboard

Compare the cricket balls shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cricket balls worldwide, by month

Share of Search by month for Duke's, Gray-Nicolls, Kookaburra, SG, Gunn & Moore. The figures are in the table below the chart.

View monthly share of search table
MonthDuke'sGray-NicollsKookaburraSGGunn & MooreReaders
Oct 202536.2%29.6%24.2%7.2%2.6%0.06%
Nov 202536%29.5%24.1%7.2%3.2%0.07%
Dec 202536.2%29.6%24.2%7.2%2.6%0.07%
Jan 202645.3%24.8%20.3%7.4%2.2%0.07%
Feb 202631.7%31.7%25.9%7.8%2.8%0.09%
Mar 202631.7%25.9%31.7%7.7%2.8%0.09%
Apr 202630%30%30%7.3%2.7%0.16%
May 202631.7%25.9%31.7%7.7%2.8%0.17%
Jun 202633.4%27.3%27.3%8.2%3.6%0.14%
Jul 202647%21.1%21.1%7.7%2.8%0.37%
Aug 202642.2%23.1%23.1%8.4%3.1%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Duke's

    42.2%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.8 points.

  2. 2.Gray-Nicolls

    23.1%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Kookaburra

    23.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.SG

    8.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Gunn & Moore

    3.1%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Readers

    0.12%

    Held 6th. 140 estimated branded searches, -70.8% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among cricket balls worldwide?

In August 2026, Duke's was the most searched among cricket balls worldwide, with an estimated 49.5K branded searches and 42.2% estimated Share of Search within this set. Gray-Nicolls is in 2nd place, 19.1 percentage points behind at 23.1% Share of Search.

Global cricket balls, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Duke's36.2% → 42.2%47%Jul 202630%Apr 20261st
Gray-Nicolls29.6% → 23.1%31.7%Feb 202621.1%Jul 20262nd
Kookaburra24.2% → 23.1%31.7%Mar 202620.3%Jan 20263rd
SG7.2% → 8.4%8.4%Aug 20267.2%Nov 20254th
Gunn & Moore2.6% → 3.1%3.6%Jun 20262.2%Jan 20265th
Readers0.06% → 0.12%0.37%Jul 20260.06%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide increased from 36.2% to 42.2%.
  • Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide decreased from 29.6% to 23.1%.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket balls worldwide decreased from 24.2% to 23.1%.
  • Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide increased from 7.2% to 8.4%.
  • Across the 11 months ending August 2026, Duke's’ estimated Share of Search among cricket balls worldwide peaked at 47% in July 2026 and was lowest at 30% in April 2026.
  • Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide peaked at 31.7% in February 2026 and was lowest at 21.1% in July 2026.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket balls worldwide peaked at 31.7% in March 2026 and was lowest at 20.3% in January 2026.
  • Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide peaked at 8.4% in August 2026 and was lowest at 7.2% in November 2025.
  • Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket balls worldwide peaked at 3.6% in June 2026 and was lowest at 2.2% in January 2026.
  • Across the 11 months ending August 2026, Gunn & Moore and Readers held steady: their estimated Share of Search among cricket balls worldwide each moved less than 0.5 percentage points.

How did search popularity change for cricket balls worldwide in August 2026?

  1. In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.

  2. In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.

  3. In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.7% to 8.4%.

  4. In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%.

  5. Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.

  6. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

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