Brandwave

How popular isReaders in search?

In August 2026, there were an estimated 140 branded searches for Readers worldwide which is up 100% over the last 11 months. Readers holds 0.12% estimated Share of Search among cricket balls worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Duke's42.2%
  2. Gray-Nicolls23.1%
  3. Kookaburra23.1%
  4. SG8.4%
  5. Gunn & Moore3.1%
  6. Readers0.12%
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Which cricket balls compete with Readers?

Readers against cricket balls worldwide, by month

Share of Search by month for Duke's, Gray-Nicolls, Kookaburra, SG, Gunn & Moore, Readers. The figures are in the table below the chart.

View monthly share of search table
MonthDuke'sGray-NicollsKookaburraSGGunn & MooreReaders
Oct 202536.2%29.6%24.2%7.2%2.6%0.06%
Nov 202536%29.5%24.1%7.2%3.2%0.07%
Dec 202536.2%29.6%24.2%7.2%2.6%0.07%
Jan 202645.3%24.8%20.3%7.4%2.2%0.07%
Feb 202631.7%31.7%25.9%7.8%2.8%0.09%
Mar 202631.7%25.9%31.7%7.7%2.8%0.09%
Apr 202630%30%30%7.3%2.7%0.16%
May 202631.7%25.9%31.7%7.7%2.8%0.17%
Jun 202633.4%27.3%27.3%8.2%3.6%0.14%
Jul 202647%21.1%21.1%7.7%2.8%0.37%
Aug 202642.2%23.1%23.1%8.4%3.1%0.12%
Sep 2026——————

  1. 1.Duke's

    42.2%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.8 points.

  2. 2.Gray-Nicolls

    23.1%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Kookaburra

    23.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.SG

    8.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Gunn & Moore

    3.1%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Readers

    0.12%

    Held 6th. 140 estimated branded searches, -70.8% vs prior month. Share -0.3 points.

Compare search popularity between Readers and its closest rivals

How has branded search demand for Readers changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Readers worldwide rose from 70 to 140.
  • Across the 11 months ending August 2026, Readers’ estimated Share of Search among cricket balls worldwide held steady, from 0.06% to 0.12%.

How did search popularity change for cricket balls worldwide in August 2026?

  1. In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.

  2. In August 2026, Kookaburra gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.

  3. In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.7% to 8.4%.

  4. In August 2026, Duke's lost estimated Share of Search among cricket balls worldwide, from 47% to 42.2%.

  5. Estimated monthly branded searches for Readers worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.

  6. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

How is Readers measured?

Brandwave collects information about searches that people make online using Readers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • readers cricket

Do you work for Readers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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