Kookaburra vs SG:Which is more popular by branded search?

Name: Kookaburra vs SG: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kookaburra had more branded searches than SG among cricket gloves worldwide. Kookaburra was estimated to have 27.1K branded searches compared to SG’s 9.9K, and held a 0.2% Share of Search versus SG’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among cricket gloves worldwide in August 2026Which is more popular in search, Kookaburra or SG?

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Which is more popular in search, Kookaburra or SG?

Compare the cricket gloves people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kookaburra and SG among cricket gloves worldwide, by month

Month	New Balance	Gray-Nicolls	Kookaburra	SG	DSC	Gunn & Moore
Oct 2025	99.4%	0.24%	0.2%	0.06%	0.04%	0.02%
Nov 2025	99.4%	0.24%	0.2%	0.06%	0.04%	0.03%
Dec 2025	99.3%	0.3%	0.24%	0.07%	0.05%	0.03%
Jan 2026	99.1%	0.36%	0.3%	0.11%	0.06%	0.03%
Feb 2026	99.2%	0.36%	0.3%	0.09%	0.06%	0.03%
Mar 2026	99.2%	0.3%	0.36%	0.09%	0.05%	0.03%
Apr 2026	99.1%	0.36%	0.36%	0.09%	0.04%	0.03%
May 2026	98.8%	0.44%	0.54%	0.13%	0.05%	0.05%
Jun 2026	99.1%	0.36%	0.36%	0.11%	0.04%	0.05%
Jul 2026	99.4%	0.24%	0.24%	0.09%	0.03%	0.03%
Aug 2026	99.5%	0.2%	0.2%	0.07%	0.03%	0.03%
Sep 2026	—	—	—	—	—	—

How has the Kookaburra and SG comparison changed over the last 12 months?

3 findings

Kookaburra was ahead of SG in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gloves worldwide held steady at 0.2%, and its estimated monthly branded searches held steady at 27.1K.
Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket gloves worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches moved from 8.1K to 9.9K.

How did search popularity change for cricket gloves worldwide in August 2026?

1 change

Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kookaburra’s and SG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.