Gunn & Moore vs Kookaburra:Which is searched more?
In September 2026, Kookaburra had more branded searches than Gunn & Moore among cricket gear brands worldwide. Kookaburra was estimated to have 37.6K branded searches compared to Gunn & Moore’s 4.8K, and held a 48.2% Share of Search versus Gunn & Moore’s 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gunn & Moore or Kookaburra?
Compare the cricket gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kookaburra, Gunn & Moore. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | Gray-Nicolls | SS Cricket | Gunn & Moore |
|---|---|---|---|---|
| Oct 2025 | 48.1% | 31.7% | 13.9% | 6.2% |
| Nov 2025 | 48.5% | 31.4% | 13.3% | 6.8% |
| Dec 2025 | 51.1% | 29.2% | 13.2% | 6.5% |
| Jan 2026 | 51.1% | 29.9% | 13.1% | 5.9% |
| Feb 2026 | 49.7% | 29% | 15.6% | 5.7% |
| Mar 2026 | 59.9% | 22.9% | 12.3% | 5% |
| Apr 2026 | 55.4% | 28.4% | 10.6% | 5.6% |
| May 2026 | 61.3% | 24.3% | 9.1% | 5.3% |
| Jun 2026 | 57% | 27.2% | 8.6% | 7.3% |
| Jul 2026 | 56.9% | 27% | 9% | 7.2% |
| Aug 2026 | 54.4% | 28.5% | 9.5% | 7.6% |
| Sep 2026 | 48.2% | 34.7% | 10.9% | 6.2% |
How has the Gunn & Moore and Kookaburra comparison changed over the last 12 months?
3 findings
- Kookaburra was ahead of Gunn & Moore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands worldwide held steady at 6.2%, and its estimated monthly branded searches moved from 6.5K to 4.8K.
- Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among cricket gear brands worldwide moved from 48.1% to 48.2%, and its estimated monthly branded searches moved from 50.2K to 37.6K.
How did search popularity change for cricket gear brands worldwide in September 2026?
2 changes
In September 2026, Kookaburra lost estimated Share of Search among cricket gear brands worldwide, from 54.4% to 48.2%.
In September 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands worldwide, from 7.6% to 6.2%.
Other head-to-heads among cricket gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Gunn & Moore’s and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gunn & Moore
2 branded search terms
- gm cricket
- gunn moore
Kookaburra
4 branded search terms
- kookaburra ball
- kookaburra bat
- kookaburra cricket ball
- kookaburra cricket bat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.