Brandwave

Cricket gear brands:Which are searched most?

In September 2026, Kookaburra was the most searched among cricket gear brands worldwide, with an estimated 37.6K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kookaburra48.2%
  2. Gray-Nicolls34.7%
  3. SS Cricket10.9%
  4. Gunn & Moore6.2%

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Share of SearchLeaderboard

Compare the cricket gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cricket gear brands worldwide, by month

Share of Search by month for Kookaburra, Gray-Nicolls, SS Cricket, Gunn & Moore. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraGray-NicollsSS CricketGunn & Moore
Oct 202548.1%31.7%13.9%6.2%
Nov 202548.5%31.4%13.3%6.8%
Dec 202551.1%29.2%13.2%6.5%
Jan 202651.1%29.9%13.1%5.9%
Feb 202649.7%29%15.6%5.7%
Mar 202659.9%22.9%12.3%5%
Apr 202655.4%28.4%10.6%5.6%
May 202661.3%24.3%9.1%5.3%
Jun 202657%27.2%8.6%7.3%
Jul 202656.9%27%9%7.2%
Aug 202654.4%28.5%9.5%7.6%
Sep 202648.2%34.7%10.9%6.2%

This month’s ranking, September 2026

  1. 1.Kookaburra

    48.2%

    Held 1st. 37.6K estimated branded searches, -27.3% vs prior month. Share -6.2 points.

  2. Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +6.2 points.

  3. 3.SS Cricket

    10.9%

    Held 3rd. 8.5K estimated branded searches, -5.6% vs prior month. Share +1.4 points.

  4. Held 4th. 4.8K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among cricket gear brands worldwide?

In September 2026, Kookaburra was the most searched among cricket gear brands worldwide, with an estimated 37.6K branded searches and 48.2% estimated Share of Search within this set. Gray-Nicolls is in 2nd place, 13.5 percentage points behind at 34.7% Share of Search.

Global cricket gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kookaburra48.1% → 48.2%61.3%May 202648.1%Oct 20251st
Gray-Nicolls31.7% → 34.7%34.7%Sep 202622.9%Mar 20262nd
SS Cricket13.9% → 10.9%15.6%Feb 20268.6%Jun 20263rd
Gunn & Moore6.2%7.6%Aug 20265%Mar 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands worldwide increased from 31.7% to 34.7%.
  • Across the 12 months ending September 2026, SS Cricket’s estimated Share of Search among cricket gear brands worldwide decreased from 13.9% to 10.9%.
  • Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among cricket gear brands worldwide peaked at 61.3% in May 2026 and was lowest at 48.1% in October 2025.
  • Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands worldwide peaked at 34.7% in September 2026 and was lowest at 22.9% in March 2026.
  • Across the 12 months ending September 2026, SS Cricket’s estimated Share of Search among cricket gear brands worldwide peaked at 15.6% in February 2026 and was lowest at 8.6% in June 2026.
  • Across the 12 months ending September 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands worldwide peaked at 7.6% in August 2026 and was lowest at 5% in March 2026.
  • Across the 12 months ending September 2026, Kookaburra and Gunn & Moore held steady: their estimated Share of Search among cricket gear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cricket gear brands worldwide in September 2026?

  1. In September 2026, Gray-Nicolls gained estimated Share of Search among cricket gear brands worldwide, from 28.5% to 34.7%.

  2. In September 2026, SS Cricket gained estimated Share of Search among cricket gear brands worldwide, from 9.5% to 10.9%.

  3. In September 2026, Kookaburra lost estimated Share of Search among cricket gear brands worldwide, from 54.4% to 48.2%.

  4. In September 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands worldwide, from 7.6% to 6.2%.

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