Brandwave

How popular isGray-Nicolls in search?

In September 2026, there were an estimated 27.1K branded searches for Gray-Nicolls worldwide which is down 18.1% over the last 12 months. Gray-Nicolls holds 34.7% estimated Share of Search among cricket gear brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kookaburra48.2%
  2. Gray-Nicolls34.7%
  3. SS Cricket10.9%
  4. Gunn & Moore6.2%
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Which cricket gear brands compete with Gray-Nicolls?

Gray-Nicolls against cricket gear brands worldwide, by month

Share of Search by month for Kookaburra, Gray-Nicolls, SS Cricket, Gunn & Moore. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraGray-NicollsSS CricketGunn & Moore
Oct 202548.1%31.7%13.9%6.2%
Nov 202548.5%31.4%13.3%6.8%
Dec 202551.1%29.2%13.2%6.5%
Jan 202651.1%29.9%13.1%5.9%
Feb 202649.7%29%15.6%5.7%
Mar 202659.9%22.9%12.3%5%
Apr 202655.4%28.4%10.6%5.6%
May 202661.3%24.3%9.1%5.3%
Jun 202657%27.2%8.6%7.3%
Jul 202656.9%27%9%7.2%
Aug 202654.4%28.5%9.5%7.6%
Sep 202648.2%34.7%10.9%6.2%

  1. 1.Kookaburra

    48.2%

    Held 1st. 37.6K estimated branded searches, -27.3% vs prior month. Share -6.2 points.

  2. 2.Gray-Nicolls

    34.7%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +6.2 points.

  3. 3.SS Cricket

    10.9%

    Held 3rd. 8.5K estimated branded searches, -5.6% vs prior month. Share +1.4 points.

  4. 4.Gunn & Moore

    6.2%

    Held 4th. 4.8K estimated branded searches, -33.3% vs prior month. Share -1.4 points.

Compare search popularity between Gray-Nicolls and its closest rivals

Every comparison with Gray-Nicolls

How has branded search demand for Gray-Nicolls changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gray-Nicolls worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands worldwide increased from 31.7% to 34.7%.
  • Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands worldwide peaked at 34.7% in September 2026 and was lowest at 22.9% in March 2026.

How did search popularity change for cricket gear brands worldwide in September 2026?

  1. In September 2026, Gray-Nicolls gained estimated Share of Search among cricket gear brands worldwide, from 28.5% to 34.7%.

  2. In September 2026, SS Cricket gained estimated Share of Search among cricket gear brands worldwide, from 9.5% to 10.9%.

  3. In September 2026, Kookaburra lost estimated Share of Search among cricket gear brands worldwide, from 54.4% to 48.2%.

  4. In September 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands worldwide, from 7.6% to 6.2%.

Where does Gray-Nicolls compete?

Gray-Nicolls is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket shoes6th of 60.06%Show ranking
Cricket gloves2nd of 533.4%Show ranking
Cricket pads2nd of 533.4%Show ranking
Cricket balls2nd of 634.7%Show ranking
Cricket bat brands2nd of 434.7%Show ranking
Cricket gear brands2nd of 434.7%Shown above
Thigh pad brands2nd of 437%Show ranking
Batting pads brands2nd of 337.2%Show ranking

How is Gray-Nicolls measured?

Brandwave collects information about searches that people make online using Gray-Nicolls’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gray nicolls

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How the Brand Demand Index is measured

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