Brandwave

Cricket shoes:Which brands are most popular in search?

In August 2026, Adidas was the most searched among cricket shoes worldwide, with an estimated 20.4M branded searches and 38.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas38.5%
  2. New Balance25.7%
  3. ASICS18.5%
  4. Puma17.2%
  5. Gray-Nicolls0.05%
  6. Kookaburra0.05%

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Share of SearchLeaderboard

Compare the cricket shoes people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cricket shoes worldwide, by month

Share of Search by month for Adidas, New Balance, ASICS, Puma. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNew BalanceASICSPumaGray-NicollsKookaburra
Oct 202536.5%29.9%17%16.4%0.07%0.06%
Nov 202542.5%28.3%13.5%15.6%0.07%0.06%
Dec 202541.2%27.5%16.1%15.1%0.08%0.07%
Jan 202638.5%25.8%18.2%17.4%0.09%0.08%
Feb 202639.7%26.6%15.6%17.9%0.1%0.08%
Mar 202639.8%26.5%15.7%17.8%0.08%0.1%
Apr 202635%28.7%16.9%19.3%0.1%0.1%
May 202638.3%20.8%15.2%25.5%0.09%0.11%
Jun 202643.5%23.7%16.7%15.9%0.09%0.09%
Jul 202643.2%23.5%17.3%15.9%0.06%0.06%
Aug 202638.5%25.7%18.5%17.2%0.05%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Adidas

    38.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.New Balance

    25.7%

    Held 2nd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  3. 3.ASICS

    18.5%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.2 points.

  4. 4.Puma

    17.2%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  5. 5.Gray-Nicolls

    0.05%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kookaburra

    0.05%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cricket shoes worldwide?

In August 2026, Adidas was the most searched among cricket shoes worldwide, with an estimated 20.4M branded searches and 38.5% estimated Share of Search within this set. New Balance is in 2nd place, 12.8 percentage points behind at 25.7% Share of Search.

Global cricket shoes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas36.5% → 38.5%43.5%Jun 202635%Apr 20261st
New Balance29.9% → 25.7%29.9%Oct 202520.8%May 20262nd
ASICS17% → 18.5%18.5%Aug 202613.5%Nov 20253rd
Puma16.4% → 17.2%25.5%May 202615.1%Dec 20254th
Gray-Nicolls0.07% → 0.05%0.1%Apr 20260.05%Aug 20265th
Kookaburra0.06% → 0.05%0.11%May 20260.05%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among cricket shoes worldwide increased from 36.5% to 38.5%.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket shoes worldwide decreased from 29.9% to 25.7%.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide increased from 17% to 18.5%.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among cricket shoes worldwide increased from 16.4% to 17.2%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among cricket shoes worldwide peaked at 43.5% in June 2026 and was lowest at 35% in April 2026.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among cricket shoes worldwide peaked at 29.9% in October 2025 and was lowest at 20.8% in May 2026.
  • Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide peaked at 18.5% in August 2026 and was lowest at 13.5% in November 2025.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among cricket shoes worldwide peaked at 25.5% in May 2026 and was lowest at 15.1% in December 2025.
  • Across the 11 months ending August 2026, Gray-Nicolls and Kookaburra held steady: their estimated Share of Search among cricket shoes worldwide each moved less than 0.5 percentage points.

How did search popularity change for cricket shoes worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%.

  2. In August 2026, Puma gained estimated Share of Search among cricket shoes worldwide, from 15.9% to 17.2%.

  3. In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.

  4. In August 2026, Adidas lost estimated Share of Search among cricket shoes worldwide, from 43.2% to 38.5%.

  5. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

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