Brandwave

How popular isAdidas in search?

In August 2026, there were an estimated 20.4M branded searches for Adidas worldwide which is up 22.9% over the last 11 months. Adidas holds 38.5% estimated Share of Search among cricket shoes worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas38.5%
  2. New Balance25.7%
  3. ASICS18.5%
  4. Puma17.2%
  5. Gray-Nicolls0.05%
  6. Kookaburra0.05%
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Which cricket shoes compete with Adidas?

Adidas against cricket shoes worldwide, by month

Share of Search by month for Adidas, New Balance, ASICS, Puma. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNew BalanceASICSPumaGray-NicollsKookaburra
Oct 202536.5%29.9%17%16.4%0.07%0.06%
Nov 202542.5%28.3%13.5%15.6%0.07%0.06%
Dec 202541.2%27.5%16.1%15.1%0.08%0.07%
Jan 202638.5%25.8%18.2%17.4%0.09%0.08%
Feb 202639.7%26.6%15.6%17.9%0.1%0.08%
Mar 202639.8%26.5%15.7%17.8%0.08%0.1%
Apr 202635%28.7%16.9%19.3%0.1%0.1%
May 202638.3%20.8%15.2%25.5%0.09%0.11%
Jun 202643.5%23.7%16.7%15.9%0.09%0.09%
Jul 202643.2%23.5%17.3%15.9%0.06%0.06%
Aug 202638.5%25.7%18.5%17.2%0.05%0.05%
Sep 2026——————

  1. 1.Adidas

    38.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.New Balance

    25.7%

    Held 2nd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  3. 3.ASICS

    18.5%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.2 points.

  4. 4.Puma

    17.2%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  5. 5.Gray-Nicolls

    0.05%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kookaburra

    0.05%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adidas and its closest rivals

How has branded search demand for Adidas changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adidas worldwide rose from 16.6M to 20.4M.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among cricket shoes worldwide increased from 36.5% to 38.5%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among cricket shoes worldwide peaked at 43.5% in June 2026 and was lowest at 35% in April 2026.

How did search popularity change for cricket shoes worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%.

  2. In August 2026, Puma gained estimated Share of Search among cricket shoes worldwide, from 15.9% to 17.2%.

  3. In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.

  4. In August 2026, Adidas lost estimated Share of Search among cricket shoes worldwide, from 43.2% to 38.5%.

  5. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Adidas compete?

Adidas is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Trainers1st of 627.3%Show ranking
Basketball shoe brands1st of 530.5%Show ranking
Sneaker brands1st of 531.4%Show ranking
Football boot brands1st of 531.5%Show ranking
Gym bags1st of 635.1%Show ranking
Golf shoes1st of 636.2%Show ranking
Sports bra brands1st of 536.8%Show ranking
Netball shoe brands1st of 537%Show ranking
Sports bag brands1st of 538.3%Show ranking
Cricket shoes1st of 638.5%Shown above
Exercise mats1st of 639.3%Show ranking
Rugby boot brands1st of 539.3%Show ranking
Footballs1st of 640.8%Show ranking
Football brands1st of 540.8%Show ranking
Gym shoes1st of 644.5%Show ranking
Kids shoe brands1st of 547.5%Show ranking
Jump rope brands1st of 549.8%Show ranking

How is Adidas measured?

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adidas

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How the Brand Demand Index is measured

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