Brandwave

Basketball shoe brands:Which brands are most popular in search?

Adidas and Nike share the highest estimated Share of Search among basketball shoe brands worldwide, at 30.5% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas30.5%
  2. Nike30.5%
  3. New Balance20.3%
  4. Puma13.7%
  5. Under Armour5%

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Share of SearchLeaderboard

Compare the basketball shoe brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among basketball shoe brands worldwide, by month

Share of Search by month for Adidas, Nike, New Balance, Puma, Under Armour. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeNew BalancePumaUnder Armour
Oct 202526.7%32.8%21.9%12%6.6%
Nov 202528.9%35.3%19.3%10.6%5.8%
Dec 202528.6%34.9%19.1%10.5%7%
Jan 202625.9%38.8%17.3%11.7%6.4%
Feb 202628.2%34.6%18.8%12.7%5.7%
Mar 202628.3%34.5%18.9%12.7%5.7%
Apr 202626.3%32.3%21.6%14.5%5.3%
May 202629.6%29.6%16.1%19.8%4.9%
Jun 202632.5%32.5%17.7%11.9%5.3%
Jul 202632.5%32.5%17.7%11.9%5.3%
Aug 202630.5%30.5%20.3%13.7%5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Adidas

    30.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Nike

    30.5%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.New Balance

    20.3%

    Held 3rd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.6 points.

  4. 4.Puma

    13.7%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  5. 5.Under Armour

    5%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among basketball shoe brands worldwide?

Adidas and Nike share the highest estimated Share of Search among basketball shoe brands worldwide, at 30.5% in August 2026.

Global basketball shoe brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas26.7% → 30.5%32.5%Jun 202625.9%Jan 20262nd → 1st
Nike32.8% → 30.5%38.8%Jan 202629.6%May 20261st → 2nd
New Balance21.9% → 20.3%21.9%Oct 202516.1%May 20263rd
Puma12% → 13.7%19.8%May 202610.5%Dec 20254th
Under Armour6.6% → 5%7%Dec 20254.9%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among basketball shoe brands worldwide increased from 26.7% to 30.5%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball shoe brands worldwide decreased from 32.8% to 30.5%.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among basketball shoe brands worldwide decreased from 21.9% to 20.3%.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among basketball shoe brands worldwide increased from 12% to 13.7%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among basketball shoe brands worldwide decreased from 6.6% to 5%.
  • Across the 11 months ending August 2026, Adidas’ estimated Share of Search among basketball shoe brands worldwide peaked at 32.5% in June 2026 and was lowest at 25.9% in January 2026.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball shoe brands worldwide peaked at 38.8% in January 2026 and was lowest at 29.6% in May 2026.
  • Across the 11 months ending August 2026, New Balance’s estimated Share of Search among basketball shoe brands worldwide peaked at 21.9% in October 2025 and was lowest at 16.1% in May 2026.
  • Across the 11 months ending August 2026, Puma’s estimated Share of Search among basketball shoe brands worldwide peaked at 19.8% in May 2026 and was lowest at 10.5% in December 2025.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among basketball shoe brands worldwide peaked at 7% in December 2025 and was lowest at 4.9% in May 2026.
  • Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among basketball shoe brands worldwide.
  • Across the 11 months ending August 2026, Nike fell from 1st to 2nd among basketball shoe brands worldwide.

How did search popularity change for basketball shoe brands worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among basketball shoe brands worldwide, from 17.7% to 20.3%.

  2. In August 2026, Puma gained estimated Share of Search among basketball shoe brands worldwide, from 11.9% to 13.7%.

  3. In August 2026, Adidas lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.

  4. In August 2026, Nike lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.

  5. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

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